Athena Wissenschaftsmarketing

Infobox_Company
company_name = Athena Wissenschaftsmarketing
company_type = GbR
company_

foundation = 2006 in Heidelberg, Germany
location = Heidelberg, Germany
key_people = Dr. Alexander Emmerich and Christiane Rösch
Founders & CEOs
num_employees = (2006)
industry = Marketing
homepage = [http://www.athena-marketing.de www.athena-marketing.de]

Athena Wissenschaftsmarketing is a marketing and service agency specialized in national and international student recruitment, release and branding of programs and academic institutions. The company was founded in October 2006 as spin-off from the University of Heidelberg. As one among very few spin-offs with a humanities background Athena Wissenschaftsmarketing is supported by the Research Department of the University.

Corporate profile

Athena Wissenschaftsmarketing is an independent academic marketing, consulting and evaluation services company that combines a market-focused approach to academia with expertise and global experience in the international educational market on both sides of the Atlantic.

Management team

*Dr. Alexander Emmerich: Managing Director, Art Director
*Christiane Rösch: Managing Director, Strategic Planning

Consulting

market analysis | competition analysis | unique selling proposition | communication strategy | positioning

Implementation

branding | corporate design | market introduction | homepages | professional alumni relationship marketing

Services

recruiting | student relationship management | student career services | alumni relationship management | fundraising | academia-business cooperations | image and advertising | online marketing | seo | events | research & editing

External links

* [http://www.uni-heidelberg.de/index_e.html University of Heidelberg University of Heidelberg]
* [http://wissenschaftsmarketing.blog.de Academic Marketing Blog]