Pillsbury Doughboy

Pillsbury Doughboy

Pop 'N' Fresh, "The Pillsbury Doughboy", is an advertising icon and mascot of The Pillsbury Company, appearing in many of their commercials. He is a small anthropoid character apparently made out of dough. He is poked in the stomach in ads then says Ho-Ho!

Fresh was thought up by the Leo Burnett advertising agency's copywriter, Rudy Perz, as he was sitting in his kitchen in 1965, Fact|date=April 2008 under pressure to create an advertising campaign. Perz imagined a living dough boy popping out of a Pillsbury Crescent Rolls can. To distinguish the dough boy from the rolls he gave it a scarf, a chef's hat, two big blue eyes, a blush when girls kissed him, and a soft, warm chuckle when poked in the stomach. The Doughboy was originally drawn by Martin Nodell and brought to life using stop motion clay animation. Fact|date=April 2008 Today, CGI is used.

Perz originally conceived Fresh as an animated figure, but changed his mind after seeing a stop motion titling technique used in the opening credits for "The Dinah Shore Show". A three-dimensional Doughboy doll of clay was then created at a cost of $16. Fact|date=April 2008 Paul Frees (the voice of "The Rocky and Bullwinkle Show"'s Boris Badenov) was chosen to be Fresh's voice. Since then, Pillsbury has used Poppin' Fresh in more than 600 commercials Fact|date=April 2008 for more than fifty of its products. After Paul Frees' death in 1986, Jeff Bergman took over. Today, the high-pitched giggles are done by JoBe Cerny, the on-camera star of Burnett's Cheer detergent advertising campaign. Fact|date=April 2008

Pillsbury family

In the 1970s, a Pillsbury Doughboy family was created and sold as dolls. [http://users.stargate.net/~glshir/PLAY.HTM]

Included in the family are:
* Poppie Fresh (a.k.a Mrs. Poppin' Fresh, Pillsbury Doughgirl) (possibly wife, friend, sister,or girlfriend) [ [http://www.advertisingiconmuseum.com/inside/c5/3265067b.html Pillsbury Dough Girl-Poppie Fresh-Pillsbury Co ] ]
* GrandPopper and GranMommer (grandparents) [ [http://www.advertisingiconmuseum.com/inside/c6/3265070a.html Pillsbury Granpopper ] ]
* Biscuit (cat)
* Flapjack (dog)

Poppie also appeared in some commercials along with Poppin' Fresh. [http://www.funtrivia.com/askft/Question19310.html] .

References in popular culture

* In the 1984 film "Ghostbusters", the villain Gozer turns into the form of a giant 'Stay Puft Marshmallow Man', a fictional representation of the Pillsbury Doughboy.
* In the seventh season episode of "The Simpsons", "Team Homer", Mr. Burns mistakes Homer for Pop 'N' Fresh in an ether-induced hallucination and, in turn, provides the funds for Homer's bowling team registration.
* On "Family Guy" episode 7 of season 1, "", Lois makes cinnamon rolls. The Pillsbury doughboy giggles after being poked in the stomach by Lois and says, "Nothin' says I love you like something from the... Hey, what the hell are you doing you crazy bitch! {muffled scream}"

References

External links

* [http://www.pillsbury.com/AaLL/ Pillsbury's Doughboy site]
* [http://www.uspto.gov/go/kids/soundex/76163189.mp3 Audio file] (MP3 format) of the Doughboy giggling
* [http://www.oldphoneman.com/DBourpics1.htm Pillsbury Family]


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