Interference, Inc.

Interference, Inc.

Interference, Inc. is a guerrilla marketing company based in New York City. Interference is one of a few modern day companies specializing in the tactics of guerrilla marketing and alternative media. Founded in 2001 by Sam Travis Ewen, Interference has gained notoriety through their unconventional tactics. Clients have included General Electric, Citigroup, HBO and others. There were one of the first companies to utilize unconventional media such as underwater billboards, pop-up retail stores and event/stunt based media. They are responsible for the Aqua Teen LiteBright scare that occurred in Boston in January 2007.

CEO Sam Travis Ewen [http://www.inc.com/magazine/20070601/casestudy.html addressed] the event in the June issue of Inc. Magazine.

Aqua Teen Hunger Force controversy in Boston

On January 31, 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts were mistaken for possible explosive devices. Several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices. The suspicious objects were revealed to be ads depicting the Mooninites, Ignignokt and Err, characters from the Cartoon Network's animated television series "Aqua Teen Hunger Force."

External links

* [http://www.interferenceinc.com/ Official website]
* [http://www.brandweek.com/bw/news/spotlight/article_display.jsp?vnu_content_id=1003547034 Brandweek Interview with Interference CEO Sam Ewen]
* [http://www.atnewyork.com/news/article.php/808381 AtNewYork interview with Sam Ewen]
* [http://www.entrepreneur.com/magazine/entrepreneur/2001/november/45286.html Entrepreneur Magazine - November 2001]


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