Interference, Inc.

Interference, Inc.

Interference, Inc. is a guerrilla marketing company based in New York City. Interference is one of a few modern day companies specializing in the tactics of guerrilla marketing and alternative media. Founded in 2001 by Sam Travis Ewen, Interference has gained notoriety through their unconventional tactics. Clients have included General Electric, Citigroup, HBO and others. There were one of the first companies to utilize unconventional media such as underwater billboards, pop-up retail stores and event/stunt based media. They are responsible for the Aqua Teen LiteBright scare that occurred in Boston in January 2007.

CEO Sam Travis Ewen [http://www.inc.com/magazine/20070601/casestudy.html addressed] the event in the June issue of Inc. Magazine.

Aqua Teen Hunger Force controversy in Boston

On January 31, 2007, several guerrilla-marketing magnetic light displays in and around the city of Boston, Massachusetts were mistaken for possible explosive devices. Several subway stations, bridges, and a portion of Interstate 93 were closed as police examined, removed, and in some cases, destroyed the devices. The suspicious objects were revealed to be ads depicting the Mooninites, Ignignokt and Err, characters from the Cartoon Network's animated television series "Aqua Teen Hunger Force."

External links

* [http://www.interferenceinc.com/ Official website]
* [http://www.brandweek.com/bw/news/spotlight/article_display.jsp?vnu_content_id=1003547034 Brandweek Interview with Interference CEO Sam Ewen]
* [http://www.atnewyork.com/news/article.php/808381 AtNewYork interview with Sam Ewen]
* [http://www.entrepreneur.com/magazine/entrepreneur/2001/november/45286.html Entrepreneur Magazine - November 2001]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Interference theory — Contents 1 History 2 Proactive Interference 2.1 Proactive Interference with Single and Multiple Lists 2.2 Proactive Interference and Context …   Wikipedia

  • interference with contractual relationship — This tort has four elements: existence of valid contract, defendant s knowledge of that contract, defendant s intentional procuring of breach of that contract and damages. Wegman v. Dairylea Cooperative, Inc., 50 A.D.2d 108, 376 N.Y.S.2d 728, 736 …   Black's law dictionary

  • interference with contractual relationship — This tort has four elements: existence of valid contract, defendant s knowledge of that contract, defendant s intentional procuring of breach of that contract and damages. Wegman v. Dairylea Cooperative, Inc., 50 A.D.2d 108, 376 N.Y.S.2d 728, 736 …   Black's law dictionary

  • Electromagnetic interference — RIV redirects here. For other uses, see RIV (disambiguation). Electromagnetic interference in analog TV signal Electromagnetic interference (or EMI, also called radio frequency interference or RFI) is disturbance that affects an electrical… …   Wikipedia

  • Street light interference — Street light interference, or SLI, is an alleged anomalous phenomenon where a person seems to turn off (or sometimes on) street lights, or outside building security lights, when passing near them.Although street lights sometimes turn on and off… …   Wikipedia

  • Non-interference (security) — This article is about a security policy model. For the Buddhist concept, see Noninterference (Buddhism). Non interference is a strict multilevel security policy model, first described by Goguen and Meseguer in 1982, and amplified further in 1984 …   Wikipedia

  • Paramount Pictures Inc. — Paramount Pictures Pour les articles homonymes, voir Paramount (homonymie). Logo de la Paramount Pictures …   Wikipédia en Français

  • Apple Inc. litigation — From the 1980s to the present, Apple Inc. has been plaintiff or defendant in civil actions in the United States and other countries. Several of these actions have determined significant case law for the technology industry, while others simply… …   Wikipedia

  • Cygnus Inc — Cygnus, Inc., at its inception in 1985, was engaged in development and manufacturing of transdermal drug delivery systems, including products for contraception, hormone therapy and smoking cessation. The company also developed the GlucoWatch, a… …   Wikipedia

  • Visa Inc. — For other uses, see Visa (disambiguation). Visa Inc. Type Public Traded as NYSE: V …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”