Woman's World

Woman's World

"Woman's World" is a popular American supermarket weekly magazine with a circulation of 1.6 million readers. Generally marketed with other tabloid papers, it concentrates on short stories about popular woman-focused subjects such as weight loss (which is the main headline in nearly "every" issue, causing some to nickname it "Weight Loss World"), relationship advice and cooking, though also occasionally branches out to do profiles on other notable women in the sciences or academia. It has held the title of most popular newsstand magazine, and continues to be the best-selling women's publication, with sales of 77 million copies in 2004. It competes with smaller magazines such as "Woman's Day" and "Family Circle".

History

The magazine was launched in the United States in 1981 by a European magazine publisher, Heinrich Bauer Verlag of Hamburg, Germany, which set up an American subsidiary, Heinrich Bauer North America in Englewood Cliffs, New Jersey. "Woman's World" was the company's first American release, and was aimed at a target audience of middle-class moms. The magazine gained rapid popularity, and within ten years had a circulation of 1.5 million readers, generating $15 million USD in annual revenue.

Format

The magazine is published in a large tabloid newspaper format, with about 60 pages per issue, and approximately 12% of the magazine devoted to advertisements. The cover generally features several headlines for internal articles, along with a picture of an "everyday" woman, showcasing something as a recipe, health/exercise tip, or weightloss success. Occasionally the cover may also feature celebrities.

ubject coverage

According to a profile at magsdirect.com, the content in the magazine as of 2003 broke down into the following categories:

* Features: 32%
* Food and Nutrition: 22%
* Health: 16%
* Home and Gardening: 9%
* Beauty and Grooming: 8%
* Travel: 5%
* Fashion: 4%
* Parenting: 4%

Readership

According to magsdirect.com:

* Women: 95%
* Men: 5%
* Median age: 46
* Median household income: $50,192
* Employed: 66%
* Employed fulltime: 51%
* Working mother: 32%
* Married: 60%
* Children in household: 47%
* Average age of children: 9.5

References

* [http://www.bauerpublishing.com/WW/WW_mission/WW_mission.html Homepage] at baueradsales.com
* [http://www.magsdirect.com/womansworld-magazine.html Profile] , March 12, 2006, at magsdirect.com
* [http://www.nctimes.com/articles/2006/08/26/news/californian/21_13_158_25_06.txt "Local woman featured on front of Woman's World magazine"] , August 25, 2006, "The Californian"
* [http://www.forbes.com/lists/2006/10/4GUP.html "#410, Heinz Bauer"] , "Forbes" profile of "Woman's World's" billionaire publisher
* [http://www.fundinguniverse.com/company-histories/Bauer-Publishing-Group-Company-History.html Bauer publishing history]

* "New German Entry in Women's Magazines", January 21, 1981, "New York Times"


Wikimedia Foundation. 2010.

Игры ⚽ Нужна курсовая?

Look at other dictionaries:

  • Woman's World (disambiguation) — The name Woman s World may refer to:* Woman s World , an American supermarket tabloid launched in 1981 * Women s World Chess Championship * Woman s World (film), a 1954 American film starring Van Heflin, June Allyson, and Lauren Bacall * It s a… …   Wikipedia

  • Woman's World (novel) — infobox Book | name = Woman s World author = Graham Rawle country = United Kingdom language = English genre = Fiction publisher = Atlantic release date = 2005 (hardback); 2006 (paperback) media type = Print Hardback / Paperback pages = 437 pp… …   Wikipedia

  • Woman Is the Nigger of the World — Infobox Single Name = Woman is the Nigger of the World Artist = John Lennon from Album = Some Time in New York City Released = 1972 Format = 7 vinyl Recorded = 1972 Genre = Rock Length = 5:16 Label = Apple, EMI [ [http://www.amazon.com/Woman… …   Wikipedia

  • woman */*/*/ — UK [ˈwʊmən] / US noun Word forms woman : singular woman plural women UK [ˈwɪmɪn] / US [countable] an adult female person a smiling young woman with dark hair We need more women in parliament. a) [only before noun] used for saying that someone who …   English dictionary

  • world — /wɜld / (say werld) noun 1. the earth or globe. 2. a particular division of the earth: the New World. 3. the earth, with its inhabitants, affairs, etc., during a particular period: the ancient world. 4. a particular section of the world s… …  

  • Woman — • The position of woman in society has given rise to a discussion which, is known under the name of the woman question Catholic Encyclopedia. Kevin Knight. 2006. Woman     Woman      …   Catholic encyclopedia

  • woman suffrage — woman suffrage, adj. woman suffragist, n. the right of women to vote; female suffrage. [1840 50] * * * Right of women by law to vote in national and local elections. Women s voting rights became an issue in the 19th century, especially in Britain …   Universalium

  • World's End (2000 novel) — World s End is a novel written by British author Mark Chadbourn and is the first in the Age of Misrule trilogy. It was first published in Great Britain by Millennium on 14 September 2000. An edition collecting all three books in The Age of… …   Wikipedia

  • Woman in the World of Jesus (book) — Woman in the World of Jesus [Stagg, Evelyn and Frank Stagg. Woman in the World of Jesus. Philadelphia: Westminster, 1978. ISBN 0 664 24195 6] is a book written by classicist Evelyn Stagg and renowned Baptist theologian Dr. Frank Stagg. It was… …   Wikipedia

  • Woman Is the Nigger of the World — Saltar a navegación, búsqueda «Woman is the Nigger of the World» Sencillo de John Lennon del álbum Some Time in New York City Lado B « Sisters O Sisters » Publicación …   Wikipedia Español

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”