Celsius energy drink

Infobox Company
company_name = Celsius Holdings, Incorporated
company_
company_type = Public
company_slogan = The Great Taste of Burning Calories!
foundation = 2004
founder = Stephen C. Haley
location = Delray Beach, Florida
industry = Beverage
products = Functional Beverages
subsid = Celsius Inc.
homepage = [http://www.celsius.com/ celsius.com]

Celsius is the brand name of a calorie-burning beverage created by [http://www.celsius.com Celsius Holdings, Incorporated] . The company claims that Celsius is "the first functional beverage product to launch with clinical proof of functionality." Currently, [https://www.celsius.com/3-3_ScienceAbstract.htm three placebo-controlled, clinical studies] have been conducted confirming the claim that Celsius burns 100 calories per 12-ounce serving. There are five flavors available: Lemon-Lime, Cola, Ginger-Ale, Orange, and Wild Berry.

In 2005 Celsius won the Trade Award for "Best New Beverage," in 2006 it won the Retailer Award for "Best New Product - Soft Drinks," and in 2007, Datamonitor Industry Analyst "Predicts Celsius and calorie-burning beverages as #1 Food and Beverage Trend."

Product Information: Thermogenesis and Contents

Celsius (OTCBB: CSUH) was marketed as the first calorie-burning beverage "with the taste of a soft drink" and provided clinical proof of the effectiveness of their thermogenic blend. On June 18, 2005, a conference of the International Society of Sports Nutrition showed the results from clinical trials of the drink, stated that a 12%-increase in metabolism was observed over a 3-hour period from consuming just one bottle of Celsius. Therefore, Celsius is considered a thermogenic agent, because it stimulates the resting metabolic rate through thermogenesis (literally, the creation of heat).

A 12-ounce bottle of Celsius contains the same amount of caffeine as a 12-ounce cup of coffee, according to the [http://www.ameribev.org/index.aspx American Beverage Association Web site] . The company recommends that no more than three bottles of Celsius be consumed per day. The bottle states, however, "Celsius gets its fire from our proprietary Thermogenic Blend of nutrients, caffeine and botanicals that work naturally with your body to accelerate your metabolism." Below is a table of the contents found in one bottle (serving size = 12 fl. oz., or 1 bottle) of Celsius (note that the flavor is lemon-lime):

Celsius comes in two varieties: Sparkling and Green Tea. The sparkling, carbonated, flavors are cola, lemon lime, orange, wild berry, and ginger ale. The non-carbonated green teas come in peach mango green tea and raspberry acai green tea.

The Thermogenic Proprietary Blend contains the following substances: taurine, guarana extract, green tea leaf extract (standardized to 10% EGCG, caffeine (as caffeine anhydrous), glucuronolactone, and ginger extract (root). Other ingredients include carbonated filtered water, citric acid, sucralose, and natural flavors.

EliteFX Merger

On January 25, 2007, EliteFX, founded in 2004, merged with Celsius, Inc., a subsidiary of Celsius Holdings, Inc. (formerly known as Vector Ventures, Incorporated). Now, the company is known as Celsius Holdings, Incorporated (NASDAQ: CSUH.OB).

External links

* [http://www.celsius.com/ Official Celsius Website]
* [http://www.ilovecelsius.com/ Celsius Fansite]