Lillian Goodwin

Lillian Goodwin

Lillian Goodwin co-founded GEICO with her husband Leo Goodwin, Sr. in 1936.

Background and Family

She was married to Leo Goodwin, Sr. and mother to Leo Goodwin, Jr. She moved to Fort Lauderdale, Florida in the 1960s. [ [http://www.nsulaw.nova.edu/alumni/founders.cfm NSU Law Founders - Shepard Broad Law Center ] ] She died in 1970. [ [http://www.geico.com/about/background/geicoHistory.htm GEICO History - geico.com ] ]

Professional career

Lillian Goodwin worked alongside her husband to launch GEICO and took an active role in virtually all aspects of the early operation. Lillian, a bookkeeper by profession, took on the accounting tasks but also worked to underwrite policies, set rates, issue policies and market auto insurance to GEICO’s target customers, federal employees and the top three grades of noncommissioned military officers. She worked up to 12 hours a day at the inception of GEICO. [ [http://www.geico.com/about/background/geicoHistory.htm GEICO History - geico.com ] ]

References


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