Will Kreth

Infobox Person
name = Will Kreth


image_size = 180px
caption = Will Kreth
birth_date = 1958
birth_place =
death_date =
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occupation = interactive media producer, entrepreneur and [http://www.kreth.com/corpus/writing.html published author]
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William E. "Will" Kreth (born 1964 in Los Angeles, California) was the first "official" employee of WIRED magazine, hired by its two founders in 1992. He currently resides in New York City.__NOTOC__Since 2005, he has been the Director of Product Management for Interactive TV at Time Warner Cable. With more than eight years working for Time Warner, he has project managed the launch of ITV applications such as eBay on TV, live 1-screen with broadcasters such as NBC Universal and MTV Networks in multiple cities, and participated in the launch team of [http://news.com.com/Short+Take+Time+Warner+launches+cable+Net+access+in+Maine/2110-1023_3-278487.html?tag=item early (1997) residential broadband service deployments] , with the internet service provider Road Runner.

He began his career in 1989, supporting researchers and software developers at the Apple Multimedia Lab in San Francisco, creating educational videodiscs for K-12 curricula, followed by a stint developing interactive TV titles for the Philips CD-i platform at PF Magic. In addition to Wired Magazine, he co-founded HotWired, and worked for the Prodigy (ISP) online service. The author of the article [http://www.boingboing.net/2001/03/16/you_own_your_own_met.html "You Own Your Own Metadata"] for Feed Magazine in 2001, he was also a co-editor of and contributing writer to the "Happy Mutant Handbook" - Riverhead Books 1995.

In 2000, Mr. Kreth founded Lifeset.com - a media personalization service for mobile wireless and broadband devices. The founder of the New York-based media/music label MediaGroove LLC, he is an advisory board member to the Austin Music Foundation, Publik Music On Demand, Critical Metrics and is a member of the Academy of Television Arts & Sciences (ATAS).

References

* cite book
first = Gary | last = Wolf
year = 2003
title = [http://www.amazon.com/dp/B000HWYWBY/ Wired: A Romance]
pages = (pps. 51 & 62)
publisher = Random House | location = New York
id = ISBN 0-375-50290-4

Bibliography

*Mark Frauenfelder, Carla Sinclair, Gareth Branwyn, Will Kreth (editors) "The Happy Mutant Handbook: Mischievous Fun for Higher Primates", Riverhead Books, November 1995, ISBN 1-57322-502-9
* [http://web.archive.org/web/20011020014032/http://www.feedmag.com/templates/default.php3?a_id=1648 "You Own Your Own Metadata"] - article for Steven Berlin Johnson's Feed Magazine - March 2001

External links

* [http://www.cable360.net/cableworld/departments/vod/22296.html 2007 CableWorld magazine interview with Kreth regarding Publik Music on Demand]
* [http://www.links.net/vita/hw/will.html Justin Hall's 'Links.net' page on Will Kreth]
* [http://www.digitalhollywood.com/%231CES05/DHCES05Seven.html Featured speaker at 2005 Digital Hollywood event at CES, Las Vegas]
* [http://www.austinmusicfoundation.com/?PageID=28 Austin Music Foundation]