Time 106.6

Radio station


name=Time 106.6
airdate= May 21 1993
frequency=106.6 MHz
share = 2.3%
share as of = July 2008
share source = [http://www.rajar.co.uk/listening/quarterly_listening.php]
area= Berkshire & South Bucks
format =Adult Contemporary|owner = London Media Company

Time 106.6 is an adult contemporary Independent Local Radio station broadcasting to East Berkshire and South Buckinghamshire.

Background

The station is owned by the Sunrise Radio Group and operates out of studios at the Observatory Shopping Centre in Slough.

History

The station launched as Star FM in 1993 (later one of six local stations owned by the UKRD Group to be branded under the 'Star' moniker), managed by Valerie Handley, one of the company's receptionists.

Star FM was sold to the London Media Company in May 2006, a subdivision of the Sunrise Radio Group, owners of Sunrise Radio, who rebranded the frequency Time 106.6, in line with three other Sunrise-owned stations in Romford, Bexleyheath and Lewisham.

Programming

Time 106.6 currently broadcasts live output from 4am to 12am; travel data and news are sourced from Trafficlink and Independent Radio News respectively, the latter providing hourly three-minute bulletins during off-peak hours.

A Radio Magazine article revealed in December 2007 that the station had enforced pseudonyms on some of its presenters.

Performance

Despite the absence of a direct commercial competitor in their transmission area, Time 106.6's audience share has fallen considerably since the acquisition of the station by the Sunrise Radio Group, from 5.5% in the final quarter of 2006 to 2.2% a year later. [cite web|url=http://www.rajar.co.uk/listening/quarterly_listening.php|work=RAJAR Survey|author=RAJAR|title=RAJAR Figures: Q1/2008] The station currently reaches 24,000 listeners a week.

Presenters

* Chris White - Early Breakfast and Saturday Breakfast
* Keith Butler - Breakfast and Saturday Afternoons
* Paul Owens - Mid-Mornings
* Phil James - Afternoons (Sunday-Friday)
* Dave Wright - Saturday Late Nights
* Jack Kelly - Sunday Breakfast
* John Walsh - Sunday Afternoons
* Tony Ryan - Sunday Evenings
* Gary Richards - Cover Presenter

Other past presenters include:

* Mike Russell - Mid-Mornings (now with City Talk 105.9 in Liverpool)
* Phil Allen - Breakfast (now with Original 106.5)
* Gavin Harris - Mid-Mornings (now with Dream 107.2)
* Mark Gale - Drivetime
* Mark Watson (now with 107.6 Kestrel FM)
* Lynsey Rose - Drivetime (now working for an independent production company)

References

External links

* [http://www.timefm.com Time FM Group website]
* [http://www.time1066.com Time 106.6 station website]