Tetley

Tetley

Tetley, a fully-owned subsidiary of Tata Tea Limited, is the world's second largest manufacturer and distributor of tea. Owned by India's Tata Group, Tetley's manufacturing and distribution business is spread across 40 countries and sells over 60 branded tea bags. It is the largest tea company in the United Kingdom and Canada and the second largest in the United States by volume.

After Tetley was purchased by the Tata Group in 2000, most of its business in Asia has been integrated with Tata Tea and the company plans to completely integrate its world-wide business with Tata Tea by 2006. The new merged group, Tetley-Tata Tea, is the second largest tea brand in the world after Unilever. [ [http://www.tata.com/tata_tetley/media/20020530.htm tata.com : Tetley's fiscal show to jazz up Tata Tea results ] ]

History

In 1822, two brothers, Joseph and Edward Tetley started to sell salt from a pack horse in Yorkshire. [cite web | title = History of Tetley Tea | url = http://www.teainfusion.com/brands/history-of-tetley-tea.html | publisher = [http://www.teainfusion.com Tea Infusion] | accessdate = 2008-04-25 ] They started to sell tea as well and became such a success that they set up as tea merchants, "Joseph Tetley & Co.", in 1837. They relocated to London in 1856 and set up "Joseph Tetley & Company, Wholesale Tea Dealers". Tetley was the first company that launched tea in tea-bags in the United Kingdom in 1953. [ [http://brandnews.ua/index.php?cmd=history_brand_news&lang=en&brand=Tetley&id=188 BrandNews. Tetley's history] ]

The Tetley Group was created in July 1995 as a result of a buy-in management buy-out, when a group of investors bought what was then the world-wide beverage business from Allied Domecq. The Tetley Group was purchased by India's Tata Group in February 2000 for £271m. [ [http://www.tata.com/tata_tetley/media/20000825.htm tata.com : Tetley purchase at £ 271 million ] ] It was one of the largest overseas acquisitions by an Indian company at that time. Tata Group is one of India's business conglomerates which encompass more than 90 companies including Tata Tea. The acquisition has greatly helped Tata Tea's business ambitions to become a global tea company. Moreover, as India continues to reduce import duties on tea, Tata Tea was able offset its reduced share in domestic market by its gains in Europe and North America.

In 1952, in an early example of cross-promotion, Petula Clark's single "Anytime Is Tea-Time Now" was used to advertise Tetley on Radio Luxembourg.

ee also

*Brooke Bond
*Dilmah, competitor
*Lipton
*Tata Group
*Tata Tea
*Tetley Tea Folk

References

External links

* [http://www.tetley.com/ Official web site]
* [http://www.tetleyusa.com USA website]
* [http://www.tetley.co.uk/UK/ UK web site]
* [http://tetley.com.au Tetley Australia web site]


Wikimedia Foundation. 2010.

Игры ⚽ Поможем решить контрольную работу

Look at other dictionaries:

  • Tetley's — may refer to:*Tetley, a brand of tea *Tetley s (beer), a brand of beer …   Wikipedia

  • Tetley —   [ tetlɪ], Glen, amerikanischer Choreograph, * Cleveland (Ohio) 3. 2. 1926; gehörte 1962 70 dem Nederlands Dans Theater an und leitete 1974 76 als Nachfolger von J. Cranko das Stuttgarter Ballett; seitdem freischaffend. Tetley choreographierte… …   Universal-Lexikon

  • Tetley — Тетли (англ. Tetley)  чайный бренд, который насчитывает более 60 видов чая и продаётся в 40 странах мира. Компания Tetley Group является подразделением Tata Tea Limited, входящей в Tata Group, и вторым в мире производителем и… …   Википедия

  • Tetley — This unusual habitational name derives from a now lost village in the former West Riding of Yorkshire but now effectively in Lancashire. The derivation is from the Olde English pre 7th Century personal name Toeta or its Norse Viking equivalent… …   Surnames reference

  • Tetley (disambiguation) — Tetley is a major worldwide tea brand.Tetley may also refer to: *Tetley s (beer), an English brewery and beer brandPeople with the surname Tetley: *Glen Tetley (1926–2007), American modern dancer and choreographer *Nigel Tetley (1924–1972), South …   Wikipedia

  • Tetley Hall — was a catered hall of residence located in Headingley at the University of Leeds, England. It housed around 218 students in one main block, comprised of two sections, Woodhouse and Heathfield, two listed Victorian buildings, Moorfield Lodge and… …   Wikipedia

  • Tetley Tea Folk — The Tetley Tea Folk are animated characters that were used to advertise Tetley Tea from 1973 to 2001. Tea Folk HistoryOriginally created by the McCann’s agency, from the early 1980’s Tetley’s advertising was written and produced by the… …   Wikipedia

  • Tetley's Bitter — Infobox Company company name = Tetley s company company type = Public (OMX|CSE1595|CARL A, OMX|CSE1596|CARL B) foundation = 1822 location = flagicon|United KingdomLeeds, United Kingdom key people = Jørgen Buhl Rasmussen (President and CEO), Povl… …   Wikipedia

  • Tetley, Glen — ▪ 2008 Glenford Andrew Tetley, Jr.        American dancer, choreographer, and ballet director born Feb. 3, 1926, Cleveland, Ohio died Jan. 26, 2007 , Palm Beach, Fla. revitalized ballet with performances and compositions that integrated elements… …   Universalium

  • Tetley's Bitter Cup — EDF Energy Cup Sport Rugby Union Gegründet 1971 Mannschaften 16 …   Deutsch Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”