The Daily Vidette

The Daily Vidette (also known as The Vidette) is the daily newspaper for the Illinois State University community published five days a week in print and online. It is an affiliate of UWIRE,^[1] which distributes and promotes the paper's content to its network.

History

The Daily Vidette was first published in 1888 and operated as a subscription publication until 1915, when it began receiving university support. Publication frequency changed throughout the 20th century ranging from weekly and biweekly until finally reaching its current frequency of five days per week in 1976.

General information

The Daily Vidette covers international, national, state and local news as well as in-depth features and reviews, columnists and cartoonists. In addition, the paper provides ISU students with professional work experience as content contributors.

The Vidette has a circulation of 7,000 issues a day Monday through Friday during the school year and 4,500 issues Wednesdays during the summer term. In addition to being Illinois State University's exclusive paper, the paper also has 55 drop spots around the Bloomington/Normal area.

The advertising sales team is a huge reason for the Vidette's success throughout the years.

The Daily Vidette consistently produces award winning editorial and advertising content and recently won three national advertising awards for college newspapers with a circulation under 30,000 ^[2]:

• First Place Survival Guide • First Place Best Newspaper Promotion Ad • First Place Best Newspaper Promotion Campaign

Etymology

The American Heritage Dictionary defines vidette (vedette) as: 1. A mounted sentinel stationed in advance of an outpost. 2. A small scouting boat used to observe and report on an opposing naval force.

References

1. ^ http://www.uwire.com/content/affiliates.html
2. ^ http://www.videtteonline.com/index.php?option=com_content&view=article&id=32259

External links

• The Daily Vidette Official website