- PayPerPost
Infobox_Company | company_name = PayPerPost
company_
company_slogan = "The Consumer Generated Advertising Marketplace"
company_type =Consumer Generated Advertising Marketplace
location =Orlando ,FL USA
foundation =June 30 ,2006
industry =Consumer Generated Media Advertising
homepage = [http://www.payperpost.com/ www.payperpost.com]
parent =IZEA PayPerPost (PPP) is a website which helps content creators such as bloggers, videographers, podcasters, and photographers find advertisers willing to sponsor specific content. The advertisers create opportunities ("opps") that describe the content they are looking for (e.g. feedback, reviews, buzz, creative, video). The bloggers (sometimes referred to as "Posties") then choose opportunities in their area of interest. [ [http://blog.valuewiki.com/2007/03/27/interview-with-payperpost-vc-dan-rua/ Interview with PayPerPost VC Dan Rua] ]
Once the blogger has written a blog post or posted a video that matches the requirements, PPP then reviews the post against its requirements (e.g. topic, tone, length) and PPP terms of service (e.g. disclosure required, no adult content), and handles payment.
In April 2007, PPP introduced a segmentation system whereby advertisers can limit which bloggers qualify for their opportunity. The system uses criteria such as
Google Page Rank , Alexa rank, blogger quality rank, RealRank and blog categories. They can also exclude blogs on certain domains.PayPerPost sparked controversy in its first year, with critics saying that sponsored blogging was unethical. [ [http://www.latimes.com/entertainment/news/business/la-fi-bloggers9mar09,1,3465781.story?page=1&coll=la-headlines-business-enter LA Times - March 9, 2007 - Blogging for dollars raises questions of online ethics] ] It has received sustained criticism from technology blogger Michael Arrington [ [http://www.techcrunch.com/tag/payperpost payperpost - TechCrunch ] ] and sustained support from technology blogger Andy Beard [ [http://andybeard.eu/tag/payperpost payperpost | Andy Beard - Niche Marketing ] ] . Some supporters said that sponsored blogging helps "blue-collar bloggers" [ [http://www.deepjiveinterests.com/2007/02/02/a-list-types-refuse-to-acknowledge-bloggings-blue-collar-class/ A-List Types Refuse To Acknowledge Blogging’s Blue Collar Class] ] , and PayPerPost members asserts that there is room for all views in the blogosphere [ [http://www.drumsnwhistles.com/2007/02/02/when-knights-of-the-realm-climb-on-their-high-horses/ When Knights of the Realm Climb on Their High Horses] ] .
PayPerPost is a business unit of
IZEA , founded byTed Murphy , who also founded the interactive agency MindComet and the "BlogStar Network", designed to connect advertisers with bloggers in a manual, non-marketplace fashion.References
Wikimedia Foundation. 2010.
