International Mango Festival

The International Mango Festival, held annually in Delhi, India, is a two-day festival showcasing mangoes. It has been held since 1987.cite news
title = Mango festival inaugurated
url = http://www.thehindu.com/2006/07/09/stories/2006070906180400.htm
work = New Delhi
publisher = The Hindu
date = 9 July 2006
accessdate = 2007-01-13]

The 2006 festival was inaugurated by Delhi Chief Minister Sheila Dikshit and was organised by the Delhi Tourism and Transportation Development Corporation (DTTDC) in collaboration with the Agricultural and Processed Food Products Export Development Authority, the National Horticultural Board and the New Delhi Municipal Council. As in recent past years, the festival was held in the Talkatora Indoor Stadium.cite web
url = http://www.lonelyplanet.com/worldguide/destinations/asia/india/delhi/events
title = Delhi Events
accessdate = 2007-01-13
work = Delhi
publisher = lonely planet]

A tourism official explained:

More than 50 mango growers from across the country, mainly from Uttar Pradesh, Bihar, Gujarat and Delhi, were given an interactive platform to present the 'king of fruits' [...] The visitors, who normally think mango has just five or six varieties, were educated through quizzes and competitions about the huge variety of the fruit grown and innumerable possibilities of using mango in cuisine. They also enjoyed colourful entertainment programmes of music and dance. [...] It is an informal and international platform with a two-fold approach, to promote tourism as well as mango export.

More than 550 varieties and cultivars of mango are featured in the festival for visitors to view and taste. Among these are alphonso, mallika, amrapali, himsagar, malda, balia, chorasya, dhaman, dhoon, fazia, gelchia, nigarin kheria, ruchika and shamasi. Notable chefs from five star hotels like the Maurya Sheraton, Taj Mahal Palace & Tower, Inter-Continental Hotel, Marriott, Qutub Hotel and Claridges around India demonstrate the preparation of assorted recipes made with mango.

The festival is also an opportunity for agro-industries and food industries processing mangoes into jams, pickles, fruit juice and canned fruit to display their products.cite news
title = King of fruits: Mango
url = http://timesofindia.indiatimes.com/articleshow/1719377.cms
publisher = Times Internet Limited
date = 9 July 2006
accessdate = 2007-01-13] [ [http://www.indiantravelportal.com/chandigarh/festivals.html Festivals of India] ]

Activities in the festival include cultural programmes and recreational events like a mango eating competition for women, mango slogan writing, a demonstration of mango carving, a magic show, and a quiz about mangoes. For the mango judging competition, there are various categories and a minimum of seven ripe mangoes are required for competing in each. There is also a prize given for biggest mango.cite news
first = Ayanjit
last = Sen
title = Delhi festival celebrates Indian mango
url = http://news.bbc.co.uk/2/low/south_asia/2105050.stm
work = BBC News: South Asia
publisher = BBC
date = 6 July 2002
accessdate = 2007-01-13] In describing International Mango Festival, a reporter for the BBC said:

Some visitors found the culinary preparations - unusual in a country where the fruit is primarily eaten uncooked - interesting. India exports about 40,000 metric tonnes of mangoes to 80 countries and the annual revenue earned from exporting mangoes and mango products reaches $85 million. Festival organisers hope the event will help to raise these figures significantly. Hindu mythology in India gives the mango an aura of mystique as a symbol of the joy of life.

Other festivals

Mango festivals are also held elsewhere in the world such as one in Miami, Florida, USA, another in Cebu, Philippines and a third in Negril, Jamaica. [ [http://miami.about.com/b/a/257621.htm About Miami] ] [ [http://www.sunstar.com.ph/static/ceb/2003/11/27/bus/rp.6th.in.export.of.fresh.mangoes..html Sun Star Cebu] ] [ [http://www.negril.com/delveland-mango-festival-2005.html Fourth Annual Delveland Mango Festival] ]

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