Shri Mahila Griha Udyog Lijjat Papad

Infobox Company
company_name = Shri Mahila Griha Udyog Lijjat Papad
company_
company_type = Worker cooperative
foundation = Girgaum, Mumbai (March 15, 1959)
location_city = Mumbai
location_country = India
key_people = Jyoti Naik, President
industry = papads
soaps and detergent
bakery products
masala (spices)
flour
revenue =
operating_income =
net_income =
num_employees = 42000cite web
url= (thehindubusinessline.com)
title=Their kitchen radiates energy
date=2005-04-01
author=Surekha Kadapa-Bose
publisher=The Hindu Business Line
accessdate=2007-01-15]
company_slogan = Symbol of Woman's Strength
homepage = [http://www.lijjat.com/ www.lijjat.com]

Shri Mahila Griha Udyog Lijjat Papad, popularly known as Lijjat, is an Indian women's organization manufacturing various products. The organization's registered office is situated in Mumbai and it has 67 branches and 35 divisions all over India [cite web
url=http://www.lijjat.com/Content.asp?id_Section=7
title=Organization: About Us
publisher=Lijjat
accessdate=2006-02-04] .

Started in 1959 with a capital of Rs. 80, Lijjat today has an annual turnover of around Rs. 315 crore (Rs. 3.15 billion), with Rs. 12 crore in exports and has around 42,000 employees. Lijjat is primarily a cottage industry, urban by its origin, that has spread to the rural areascite web
url=http://www.tmtctata.com/journal/Dec%202003/Pg-35-40-Lijjat%20case%20study.pdf
title=A model of modern development
author=Surekha Kadapa-Bose
publisher=The tmtc Journal of Management
accessdate=2007-01-15] . It is considered as one of the most remarkable entrepreneurial initiatives by women that is identified with female empowerment in India [Seema Sharma and Kanta Sharma. Encyclopaedia of Indian Women. Vol. VII: Women Employment. New Delhi, Anmol, 2005, 11 vols., cxliii, 4476 p., ISBN 81-261-2292-7] .

History

Lijjat was the brain child of seven semi-literate Gujarati housewives from Bombay (now Mumbai). The women lived in Lohana Niwas, a group of five buildings in Girgaum. They wanted to start a venture to create a sustainable livelihood using the only skill they had i.e. cooking. The seven women were Jaswantiben Jamnadas Popat, Parvatiben Ramdas Thodani, Ujamben Narandas Kundalia, Banuben. N. Tanna, Laguben Amritlar Gokani, Jayaben V. Vithalani, and one more lady whose name is not knowncite web
url=http://www.icmr.icfai.org/casestudies/Women%20and%20Entrepreneurship9.htm
title=Successful Women Entrepreneurs: Shri Mahila Griha Udyog Lijjat Papad (Lijjat)
publisher=ICFAI Center for Management Research
accessdate=2007-01-08] .

The women borrowed Rs 80 from Chaganlal Karamsi Parekh, a member of the Servants of India Society and a social worker. They took over a loss-making papad making venture by one Laxmidasbhaicite web
url=http://www.pcr.uu.se/conferenses/myrdal/pdf/Malathi_Ramanathan.pdf
title=Grassroots Developments in Women's Empowerment in India: Case Study of Shri Mahila Griha Udyog Lijjat Papad (1959–2000)
author=Malathi Ramanathan
accessdate=2007-01-15] and bought the necessary ingredients and the basic infrastructure required to manufacture papads. On March 15, 1959, they gathered on the terrace of their building and started with the production of 4 packets of Papads [cite web
url=http://www.lijjat.com/Content.asp?id_Section=6
title=organization - The Beginning
publisher=Lijjat
accessdate=2006-02-04] . They started selling the papads to a known merchant in Bhuleshwar. From the beginning, the women had decided that they would not approach anyone for donations or help, even if the organization incurred lossescite web
url=http://timesofindia.indiatimes.com/
title=Queens of PAPADom
date=2001-12-06
publisher=The Times of India
accessdate=2007-01-15] .

Chaganlal Karamsi Parekh, popularly known as Chaganbapa, became their guide. Initially, the women were making two different qualities of papads, in order to sell the inferior one at a cheaper rate. Chaganbapa advised them to make a standard papad and asked them never to compromise on quality. He emphasized to them the importance of running it as a business enterprise and maintaining proper accountsPathak, Ramnarayan Nagardas, "Punyashlok Chhaganbapa", translated into English by Prof.V.T.Yardi, Published by Shri Mahila Griha Udyag Lijjat Papad, Jan. 1980, p.114-117] .

Lijjat expanded as a cooperative system. Initially, even younger girls could join, but later eighteen was fixed as the minimum age of entry. Within three months there were about 25 women making papads. Soon the women bought some equipment for the business, like utensils, cupboards, stoves, etc. In the first year, the organization's annual sales were Rs. 6196cite web
url=http://0-povlibrary.worldbank.org.library.vu.edu.au/files/14652_Lijjat-web.pdf
title=Empowering Women In Urban India: Shri Mahila Griha Udyog Lijjat Papad
author=Deepti Bhatnagar (IIM-A), Animesh Rathore ((IIM-A)), Magüi Moreno Torres (World Bank), Parameeta Kanungo (World Bank).
publisher=The tmtc Journal of Management
accessdate=2007-01-15] . The broken papads were distributed among neighbours.

During the first year, the women had to stop production for four months during the rainy season as the rains would prevent the drying of the papads. The next year, they solved the problem by buying a cot and a stove. The papads were kept on the cot and the stove below the cot so that the process of drying could take place in spite of the rains.

The group got considerable publicity through word of mouth and articles in vernacular newspapers. This publicity helped it increase its membership. By the second year of its formation, 100 to 150 women had joined the group, and by the end of the third year it had more than 300 members. By this time, the terrace of seven founders could no longer accommodate the members and the ingredients, so the kneaded flour was distributed among the members who would take it to their homes and make papads. The papads were brought back for weighing and packaging.

An attempt to start a branch in Malad suburb of Mumbai, in 1961, was unsuccessfulLijjat Patrika, Vol. 1,Issue 3, March, 1979, p.6.] . In 1962, the name "Lijjat" (Gujarati for "tasty") was chosen by the group for its products. The name was suggested by Dhirajben Ruparel, was chosen in a contest held for the purpose, with prize money of Rs. 5. The organization was named Shri Mahila Griha Udyog Lijjat Papad. In many Indian languages, "Mahila" means women, "Griha" means home, "Udyog" means industry. By 1962-63, its annual sales of papads touched Rs. 1.82 lakh.

In July 1966, Lijjat registered itself as a society under the Societies Registration Act 1860. In the same month, on Chaganbapa's recommendation, U N Deodhar, the chairman of KVIC personally inspected the Lijjat. KVIC or Khadi Development and Village Industries Commission is a statutory body set up by the Government of India for development of rural industries. In September 1966, KVIC formally recognized Lijjat as a unit belonging to the "processing of cereals and pulses industry group" under the Khadi and Village Industries Act. It was also recognized as a "village industry". In 1966, KVIC granted it a working capital of Rs. 8 lakhs (0.8 million) and was allowed certain tax exemptions.

An attempt to start a branch in Sangli town, in 1966, was unsuccessful. The first branch outside Maharashtra was established at Valod, Gujarat in 1968. After tasting tremendous success with their papads, Lijjat began producing other products like khakhra (1974), masala (1976), vadi, wheat atta, and bakery products (1979). In 1970s, Lijjat set up flour mills(1975), printing division (1977) and polypropylene packing division (1978). The group also initiated some unsuccessful ventures such as cottage leather (1979), matches (1979), and "agarbatti"s (incense sticks) [Lijjat Patrika, Vol. 1, Issue 3, March 1979, pp.7-11] .

In July 1979, the general secretary of a trade union tried to interfere in Lijjat's affairs, making certain demands on behalf of a few member-sisters. L. C. Joshi, Labour Advocate of Bombay and a well-known industrial relations expert, was called for consultations. In his observations on "Who owns Lijjat?", he clarified that member-sisters were competent to take a decision for their own and it was not open for an outside agency to interfere with the internal working of Lijjat [Irresponsible Trade Union Activities in Lijjat, Lijjat Patrika, Vol. 1, Issue 11, Jan.1980, p.3-5] .

In 1985, the Lijjat branch at Jabalpur was taken over by one Shantilal Shah as his own unit, which he ran with the help of a "Sanchalika" (branch head), who was wife of his employee. Lijjat went through tremendous pressures and court stay orders to retrieve the situation [Lijjat Patrika, Vol.6, Issue 12, February 1985, pp.5-6.] .

In 1987, Lijjat purchased new premises at Kamal Apartments in Bandra, a suburb of Mumbai. The registered office shifted to the Bandra with effect from July 1988. In 1988, Lijjat entered the soap market with Sasa detergent and soap [Lijjat Patrika, Vol. 11, Issue 8, Dec. 1988, p.7.] .. Sasa had annual sales of Rs 500 million, accounting for 17 percent of Lijjat's total turnover in 1998. In March 1996, the 50th branch of Lijjat was inaugrated in Mumbai [Lijjat Patrika, Vol. 17, Issue 4, April 1996 p.3] .

In 1980s, Lijjat also started taking part in several trade fairs and exhibitions, which improve its sales and made the brand name "Lijjat" well-known among the people. The advertising was undertaken through the vernacular newspapers, television and radio. The institution sponsored programs and gave away gifts for the winners of specific shows in the television [Lijjat Patrika, Vol. 18, Issue 3, March 1997, 8] . The money for advertisements was spent by the Polypropylene Division, which recovered the same by adding it to the price of the bags that it supplied to all the branches and divisions throughout India [Lijjat Patrika, Vol. 6, Issue 7, Sept. 84, p.6; Vol. 8, issue 2, April, 86, p.3; Vol. 9, issue 10, Jan. 87, p.3.] .

In the 1980s and 1990s, Lijjat started attracted attention of foreign visitors and officials. The Vice-President of Uganda, Dr. Speciosa Wandira-Kasibwe, visited Lijjat's central office in January 1996, since she wanted to start a similar institution in Uganda [Lijjat Patrika, Vol.17, Issue 2, Feb. 96, pp.1, 4.] . Lijjat started exporting its products with the help of merchant importers in the United Kingdom, the United States, the Middle East, Singapore, the Netherlands Thailand, and other countries. Its annual exports accounted for more than US$2.4 million in 2001 [cite web
url=http://in.rediff.com/money/2005/apr/15spec.htm
title=The incredible story of Lijjat Papad!
publisher=Rediff.com
date=2005-04-15
accessdate=2007-02-04] . As its popularity grow, Lijjat started facing the problem of fake Lijjat papads being introduced in the market. In June 2001, three persons were arrested in this connection, in Bihar. Lijjat's website [http://www.lijjat.com/Content.asp?id_Section=2 explains] the identification features of original Lijjat papads.

Lijjat received the "Best Village Industries Institution" award from KVIC for the period 1998-99 to 2000-01cite web
url=http://www.lijjat.com/Content.asp?id_Section=28
title=Organization: Milestone
publisher=Lijjat
accessdate=2006-02-04] . In 2002, the "Businesswoman of the Year" award was given to "The Women Behind Lijjat Papad" at The Economic Times Awards for Corporate Excellence [cite web
title=The Economic Times Awards for Corporate Excellence
url=http://economictimes.indiatimes.com/etawards/intro.html
publisher=The Economic Times
accessdate=2007-02-04] . At the awards ceremony, the President of Lijjat urged the State Governments of Maharashtra and Punjab to reconsider their decision of withdrawing the tax exemption on Lijjat's Sasa Detergent.

In 2002, Lijjat had a turnover of Rs 3 billion and exports worth Rs.100 million. It employed 42,000 people in 62 divisions all over the country. The 62nd branch became operational at Jammu and Kashmir in 2002, enrolling over 150 members.

In 2003, Lijjat received the "Best Village Industry Institution". It also received the PHDCCI Brand Equity Award 2005 [cite web
url=http://phdccimail.com/pressrel.php?sid=370
title=PHDCCI Awards for Excellence: 2005
accessdate=2007-02-04] .

Organization structure and management

Lijjat believes in the philosophy of "sarvodaya" and collective ownership. It accepts all its working members as the owners and an equal partaker in both profit and loss. The members are co-owners and fondly referred to as "sisters". All the decisions are based on consensus and any member-sister has the right to veto a decision [Lijjat Patrika, Vol. 6, Issue 10, Dec. 1984, p.4-B] . Men can only be salaried employees (accountants, drivers or security guards), and not the members of the organization (i.e. they are not the owners).

The running of the organization is entrusted to a managing committee of twenty-one members, including the President, the Vice-President, two secretaries, and two treasures. "Sanchalika"s are in-charge of various branches and divisions. The office bearers of the managing committee and the "sanchalika"s are chosen from among the member-sisters on the basis of consensus every three years [cite web
url=http://www.businessworld.in/innerSections.aspx?SectionId=416&ArticleId=1067
title=Feet on the ground
publisher=Businessworld
accessdate=2007-02-04] . Each branch has a committee eleven member-sisters, again chosen by consensus.

The central office at Mumbai previously coordinated the activities of various branches. But, as the organization grew, the authority was decentralized in terms of work and sharing of profits at the branch level. However, the "sanchalika"s still need the managing committee's approval before they undertake any new project or activity.

All the branches follow the same set of instructions and have similar accounting system. To co-ordinate various branches in a region or state, there are branch coordination committees and area meetings of various branches in a state. The annual general meeting is attended by member-sisters representing branches and divisions all over India.

Currently, Lijjat has branches in seventeen Indian states -- Andhra Pradesh, Bihar, Delhi, Gujarat, Haryana, Jharkhand, Jammu and Kashmir, Karnataka, Kerala, Madhya Pradesh, Maharashtra, Orissa, Punjab, Rajasthan, Tamil Nadu, Uttar Pradesh, and West Bengal.

Account books are easily accessible to all the member-sisters, ensuring transparency. Lijjat follows its own financial accountability principle. There is no credit method for running operations in the organization. Every payment is done on a daily basis, except for the outside supply of raw material. Profits and losses are shared equally among the members of a given branch. In the initial days of Lijjat, the profits of the first six months were shared equally among all sisters in the form of gold. This sharing practice is still in effect, but now the decision whether to share the profits in gold or in cash is made at the branch level [cite web
url=http://www.tribuneindia.com/2002/20020919/edit.htm
title=Editorial: Reflecting Women's Real Strength
publisher=The Tribune
date=2002-09-19
accessdate=2007-02-04] . The cost of national-level advertising is borne by all branches and divisions, depending on their individual production abilities.

Because of Lijjat's main motive of generating self-employment for women, no machinery is used at the production level, and everything is done manually. However, computers are now being used in some of the Mumbai branches for accounts and administration.

The quality of "papad"s can vary due to quality of water used in various parts of India. To avoid any inconsistencies, the final products are tested in the Lijjat's laboratory in Mumbai. In the monthly meetings, the quality issue and modifications are tested. The central office purchases and distributes all ingredients to maintain the quality of the final product. For example, the urad dal is imported from Myanmar, asafetida is imported from Iran, and black pepper comes from Kerala. The committee often makes surprise visits to various branches to assure that production conditions are hygienic. When a new branch of Lijjat opens, a neighboringLijjat branch helps it by guiding and training new members.

On successive failures of a branch to abide by the organization's philosophy of consistent quality and production of papads, the central committee reduces the daily wages of its members by 1 rupee. The member-sisters are also rewarded for extra effort. For instance, in 2002, the member-sisters at the Rajkot branch received Rs 4,000 each as bonus, while the member sisters at Mumbai and Thane branches received a 5-gram gold coin as an incentive. Several issues of Lijjat Patrika enumerate the names of the names/numbers of the member-sisters, who were rewarded with the cash or gold, for their extra efforts.

Products and divisions

Lijjat's manufactures several products, of which the papad is the most famous:
* Papad (Five flavours: lasan, moong, mirch, Punjabi and urad)
* Khakhra
* Appalam
* Masala
* Vadi
* "Gehu Atta" (Wheat flour)
* Bakery products
* Chapati
* SASA Detergent Powder
* SASA Detergent Cake (Tikia)
* SASA Nilam Detergent Powder
* SASA Liquid Detergent

Lijjat has several divisions and manufacturing units [cite web
url=http://www.lijjat.com/Content.asp?id_Section=8
title=Organization: Diversification
publisher=Lijjat
accessdate=2006-02-04] :
* Flour Division (Vashi)
* Masala Division and Quality Control Laboratory (Cotton Green)
* Printing Division (Cotton Green)
* Advertising Division, Bandra
* Khakhra Division, (Buhari, Valod district)
* Chapati Divisions at Wadala, Borivali, Mulund and Kandivali
* Polypropylene set-up (Kashi-Mira Road)
* Vadi factory (Valod)
* Bakery Division (Valod)
* Detergent Powder and Cakes manufacturing unit (Dahisar) and office (Borivali)

Culture

"Lijjat Patrika", the in-house magazine, is published and circulated for a nominal rate to those interested in the activities of Lijjat. It is published in many languages, including English, Gujarati, Marathi and Hindi. It has emerged as a strong mode of communication for information related to significant events and initiatives at Lijjat, in addition to presenting articles on women.

Member sisters across all branches of Lijjat recite an all-religion prayer before beginning their daily activities. The sisters are free to choose their activities and each activity is given equal importance.

Leaving the organization is voluntary. No member sister can be asked to leave unless or until she goes against the organizational principles. There is no fixed retirement age at Lijjat. Once, when the president Jyoti Naik was questioned about this anomaly, she said that there was no need to make provision for a retirement age, as the emphasis obviously was on earning one's bread through daily work, all through one's life.

Because of Lijjat's main motive of generating self-employment for women, no machinery is used at the production level, and everything is done manually. However, computers are now being used in some of the Mumbai branches for accounts and administration.

Role in women empowerment

The growth of the Lijjat is often seen in the larger canvas of women and their empowerment. The organization has undertaken various efforts to promote literacy and computer education for member-sisters and their families. A literacy campaign for sisters began through literacy classes at Girgaum on June 18, 1999. Later, the managing committee decided to start such classes in all its branches. From 1980 onwards, Lijjat started giving Chhaganbapa Smruti Scholarships to the daughters of the member-sisters [Lijjat Patrika, Vol.2, Issue 6, August 1980, p.5; Vol.2, Issue 7, Sept. 1980;Vol. 6, Issue 4, June 1984, p.4; Vol.6, Issue 7, Sept. 1984, p.3; Vol.7, Issue 7, Sept. 1985, p.3; Vol. 7, Issue 8, Oct. 85, p.6] .

The member-sisters used their organization as a medium to promote their and their families' welfare. In the Valod centre they set up an educational and hobby centre for the rural women. Orientation courses in typing, cooking, sewing, knitting and toy making as well as other courses like child welfare, first aid and hygiene were taught [Lijjat Patrika, Vol. 1, Issue 12, Feb. 1980, p.7] . The first ever pucca (tarred) road in Valod to be built and inaugurated in 1979 was with the help of the Lijjat, Valod branch [Lijjat Patrika, Vol. 1, Issue 6, June 1979, p.7] .

In 1979, Lijjat teamed up with UNICEF to organize a seminar in Mumbai on "Child Care and Mother Welfare", as part of the International Year of the Child celebrations [UNICEF-Lijjat Seminar of Child Care and Mother Welfare, Lijjat Patrika, Vol. 1, Issue 10, Dec.1979, p.4] . In October 1984, Bhadraben Bhatt represented Lijjat at the UNESCO sponsored international workshop on "The role of women in the assimilation and spread of technological innovation" held at NITIE, Powai [Lijjat Patrika, Vol. 6, Issue 9, Nov. 1984, p.7] . Alkaben Kalia represented Lijjat at the national level meeting on women convened by the National Commission on Self Employed Women [Lijjat Patrika, Vol.10, Issue 9, Dec. 1987, p.3] .

At the behest of Mother Teresa, the member-sisters also took part in some activities of Asha Dhan, an institution to care for destitute women [Lijjat Patrika, Vol.1, Issue 10, p.4; Vol. 2, Issue 2, April 80, p.1;Vol. 2, issue 7, Sept.1980, p.4] .

Lijjat member-sisters also tried to start a co-operative bank, but the effort was not very successful [Lijjat Patrika, Vol.2, Issue 9, Nov.1980, p.4] .

Contribution to social service

On several occasions, the Lijjat member-sisters have undertaken social service activities such as distributing nutritious food for poor children, donating money for conducting community marriage, instituting prize-money for spread of primary education, undertaking blood donation drive, organizing health camps, plantation drives and even making donations to Government bodies. In 1999, the Mumbai City felicitated Smt.Rukminiben B.Pawar, Lijjat President, as an outstanding woman in the field of social work [Lijjat Patrika, Vol. 18, Issue 10, Oct. 1997, p.16] .

Lijjat undertook the rehabilitation of Chincholi (Jogan), the earthquake affected village in the Latur district of Maharashtra. The institution provided the finance and supervised the work of construction of fifty-eight houses for the people of the village. Member-sisters donated money from their daily "vanai" (wage) [Lijjat Patrika, Vl.14, Issue 8-9-10, Nov. 93- Jan.94, pp.1 &3;Vol. 17, Issue 1, Jan.96; p.; Vol.20, Issue 7, July 1999, p.1] . After the 2001 Gujarat earthquake, all the branches of Lijjat gave a total donation of more than Rs 4.8 million, including Rs 1 million from the central office. Lijjat built forty houses for the rehabilitation of the people of Bhujpur (Bhachau) in Kutch District [Bhujpur Punarvas, Shri Mahila Griha Udyog Lijjat Papad.] .

References

External links

* [http://www.lijjat.com/ Official Site: Lijjat.com]