WPBG

Infobox Radio station
name = WPBG


city = Peoria, Illinois
area = Bloomington, Peoria, LaSalle-Peru
slogan = "#1 for Classic Hits"
branding = "93.3 The Drive"
frequency = 93.3 MHz
repeater =
airdate =
share = 5.1
share as of = Sp'08
share source = R&Rcite news | first= | last= | coauthors= | title=Peoria Market Ratings | date= | url=http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Peoria&MarketRank=%20 | work =Radio & Records | pages = | date = | language = ]
format = Classic Hits
power =
erp = 41,000 watts
haat = 168.0 meters
class = B
facility_id = 42114
coordinates = coord|40|38|7.00|N| 89|32|19.00|W|region:US_type:city
callsign_meaning = Peoria's Big Oldies [ cite web|url=http://www.oldradio.com/archives/nelson/origins.call-list.html |title=Call Letter Origins |work=Radio History on the Web ]
former_callsigns = WMXP (1994-1997, WKZW, WMBD-FM
owner = Monterey Licenses, LLC
licensee =
sister_stations = WMBD
webcast = [http://www.933thedrive.com listen live]
website = [http://www.933thedrive.com 933thedrive.com]
affiliations =

WPBG (93.3 FM) is a radio station broadcasting a Classic Hits format. Licensed to Peoria, Illinois, USA, the station serves the Bloomington, Peoria, LaSalle-Peru area. The station is currently owned by Monterey Licenses, LLC. [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WPBG |title=WPBG Facility Record |work=United States Federal Communications Commission, audio division ] [cite web|url=http://www1.arbitron.com/sip/displaySip.do?surveyID=SU08&band=fm&callLetter=WPBG|title=WPBG Station Information Profile|publisher=Arbitron]

History

The station signed-on as WMBD-FM with a beautiful music format and utilized the slogan "Music "Only" For a Woman". The station was originally on 92.5 kHz but moved to 93.3 kHz in the early 1960s.

For several years, WMBD-FM went by the slogan of Rock 93 . Then, in late 1977 the station adopted a Rock Top 40 format as WKZW. The station, calling itself "KZ-93" was successful immediately and rapidly overtook Top 40 AM WIRL in the ratings. In late-1983 KZ-93 started a transition from being a rock-based CHR [http://en.wikipedia.org/wiki/Contemporary_hit_radio] outlet to playing mainstream CHR. KZ-93 DJs included Tom Wood, Mark Maloney, Gary Olson, Keith Edwards, Scott Wheeler, Gene Stern, Derek Johnson, Lee Malcolm, Ken Cook (Hackney), Troy Hamilton, Jeff Kingsley, Glen Thomas, Kenny Blum, Andy Masur, and Dan Baker. "KZ-93" was at or near the top of the ratings in the Peoria radio market throughout its rein as the premiere Top 40 outlet in Central Illinois. Then, in the early part of 1994 Peoria's 93.3 FM flipped to a hard adult contemporary format as WMXP and the slogan "Mix 93.3". During the MIX years, The morning show was hosted by Dave Kallaway and Bec Ryan. Other jocks included Gene Stern, Scott Wheeler, Mary Lynn, Chris McIntyre, and Keith Kelly. Also, for a portion of its time as "Mix 93.3" the morning radio show was simulcast with the television show on sister station WMBD-TV. This simulcast show was known as "The Morning Mix". The simulcast ended in late-1996 when the station again flipped to an oldies format as "Big Oldies 93.3" and adopted the current call sign. At that time "The Morning Mix" continued on WMBD-TV for quite some time. The station used the "Big Oldies 93.3" slogan before the current format of classic hits was adopted in late summer 2006.

The station is owned by Triad Broadcasting. Sister stations include WIRL, WMBD, WDQX, WXCL and WSWT.

References

External links

*FM station data|WPBG