NOMA (company)

Noma lights exhibit at the Patee House museum in St. Joseph, Missouri. Most of the Christmas lights were produced in St. Joseph.

NOMA was an American company best known for making Christmas lights. It was once the largest manufacturer of holiday lighting in the world, but since 1967 has existed only as a licensed trademark. It is currently held by Inliten, LLC, of Glenview, Illinois.

NOMA was formed in 1925 as the National Outfit Manufacturer's Association, a trade group made up of 13–15 smaller manufacturers hoping to gain competitive advantage by combining their marketing and purchasing power. In 1926, the association’s members officially incorporated as the NOMA Electric Corporation and began selling NOMA-branded light sets.

NOMA introduced a number innovations to holiday lighting, including:

• the use of E17 intermediate base lamps for outdoor decorating (1928),
• parallel-wired light sets for indoor use (1934),
• all-rubber cords (1940),
• Bubble Lites (1946), and
• fused safety plugs (1951).

A little-known fact is that the NOMA Electic Company, when it was located in NY, NY, may have produced the first commercial printed circuit board in 1946 with its Party Quiz Game. It was an electrical board game with replaceable question cards and two electrodes which, when placed in the proper positions to answer a question correctly, cause a bulb to light. Initially hard-wired, the game was made thinner by hot pressing aluminum foil onto cardboard, with the electrical contacts made into the board. ^[1]

In 1953, NOMA incorporated its Christmas light manufacturing operations into NOMA Lites, Inc. and enjoyed considerable success. But by the early 1960s, the company faced increasing competition from cheaper, imported light sets, and it filed for bankruptcy in 1965.

There is a company in the UK called NOMA Lites, founded by Fred Capel and now in the hands of his son, Clive Capel.

There was a NOMA CORPORATION in Canada. According to: http://www.ecintl.com/110/about-us/eci-and-noma-corporation.php ... in February 2007, Electrical Components International (ECI) purchased GenTek’s wire and cable assembly business known as NOMA Corporation. While you may find the NOMA brand-name prevalent on many consumer items, ECI only owns the copyright license for the brand-name rights to “NOMA” and does not have responsibility or involvement in the design, sourcing or manufacture of these products.

References

1. ^ Original internal documentation of inventor Seymour Golub and NOMA catalog

External links

• The NOMA archive at Inliten.com
• The UK NOMA company website