Pirate's Booty

Pirate's Booty is a snack food produced by Robert's American Gourmet Food. Available in the United States, it is considered Robert's top product."Forbes Small Business Magazine": " [http://money.cnn.com/2006/09/14/magazines/fsb/pirates.fsb/index.htm?postversion=2006091810 Ay, matey, Pirate's Booty hopes mascot sells snacks] ." Carlye Adler, 12 October 2006. URL accessed 28 December 2006.]

The snack was developed by commodities trader Robert Ehrlich. He would often watch people purchasing Cheese Puffs in a local supermarket. The snack, Ehrlich explained, did not have "any real cheese in them...most of the ingredients you couldn't even pronounce.""Rutland Herald": [http://www.rutlandherald.com/apps/pbcs.dll/article?AID=/20061122/NEWS/611220363/1026/FEATURES12 "Does organic label mean it's better for us?] " Liz Kim, 22 November 2006. URL accessed 28 December 2006.]

The snack is made with natural ingredients and real cheese. The leading snack of Ehrlich's product line, it is available in 90% of supermarkets across the United States. The snack is often considered a healthy alternative to other snack foods.Robert's has also marketed a number of other similar products, including a low carbohydrate version called Girlfriend's Booty, Simply Booty Vegan, the fruit-based Fruity Booty, Moon Chips, Pirate's Swag Granola and Trail Mix, Tings, Smart Puffs and the vegetable-based Veggie Booty.Amazon.com: [http://www.amazon.com/s?search-alias=grocery&field-brandtextbin=Robert%27s%20American%20Gourmet Robert's American Gourmet Snacks] . URL accessed 28 December 2006.]

Product Recall

On June 29, 2007, Robert's American Gourmet recalled their Veggie Booty brand snack food due to salmonella contamination. ["Reuters." [http://www.reuters.com/article/domesticNews/idUSN2929291520070629?&src=062907_0939_DOUBLEFEATURE_criticism_unfair "FDA recalls Veggie Booty snacks"] 29 June 2007. URL accessed 29 June 2007.]

In addition, they recalled other snacks due to the same reasons.

References