Virtual newscaster

Virtual newscaster

A virtual newscaster, or animated anchor, is a computer generated character created for the purpose of reading forth news over the Internet. While Ananova is often credited to be the first virtual newscaster on the Internet, it went off-line in 2004. Delta Seven created by Bruce C. Pippin uses Microsoft Agent technology to deliver real time changes in news, weather, sports and stock market quotes in less than seven minutes.

Advantages of having such a character on a website is that it has a more familiar effect on viewers. Also, as newscasters are typically coupled with an audio reading of any article they are featured on, visually impaired or illiterate persons can benefit from this method of information delivery.

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