Stonebridge Press

Infobox_Company
company_name = Stonebridge Press Inc.
company_
company_type = Private
foundation = October 27, 1995
location = 25 Elm Street, Southbridge, Massachusetts 01550 USA
key_people = John Coots, owner David Cutler, owner Frank G. Chilinski, president and publisher Walter Bird, Jr., weekly editor at-large
industry = Newspapers
products = "Southbridge Evening News" and several weekly newspapers in Connecticut and Massachusetts
homepage = [http://www.stonebridgepress.com www.stonebridgepress.com] |

Stonebridge Press Inc. is a privately held newspaper company based in Southbridge, Massachusetts. It was formed October 27, 1995, to operate the newspapers John E. Coots and David S. Cutler had acquired through their purchase of Worcester County Newspapers.Gushue, Harold. "County Newspapers Chain Has New Owners". "Telegram & Gazette" (Worcester, Mass.), October 28, 1995.]

In addition to its Massachusetts operations, the company handles printing work for Salmon Press newspapers of New Hampshire and publishes four weekly newspapers in Connecticut under the name Villager Newspapers.

Holdings

"Also see: Southbridge Evening News"

The "Southbridge Evening News" is the flagship publication of Stonebridge Press, which is headquartered at the historic "News" building, 25 Elm Street, Southbridge. In addition to the daily newspaper and "back-office" functions, the Southbridge office houses the company's sports department, "Town-to-Town Classifieds" section, several of Stonebridge's weekly newspapers, and, at a remote location (the former American Optical plant), the printing presses.

In addition to the daily paper, Stonebridge Press publishes three paid-subscription weeklies, all with circulations below 3,000; and eight total-market news weeklies, delivered to every home in the towns they cover.

Throughout its distribution area, Stonebridge's primary competitor is the daily "Telegram & Gazette" of Worcester. It also competes in Winchendon with "The Gardner News", in Connecticut with the "Norwich Bulletin", and in the Blackstone Valley with "The Milford Daily News".

History

Coots and Cutler, former publishers with Capital Cities/ABC and owners of Mariner Group, purchased the newspapers that now make up Stonebridge in a foreclosure sale from Loren F. Ghiglione in 1995. The price was not disclosed but was estimated at US$1.5-2 million. Cutler, whose family owned the "Duxbury Clipper", had built the Mariner chain to 17 titles on Massachusetts' South Shore before selling it to Capital Cities for US$7-8 million in 1989.Berner, Robert. "Ex-Owner of Mariner Starts Over". "The Patriot Ledger" (Quincy, Mass.), page 25, November 4, 1995.]

The deal, brokered by Fidelity Investments' Community Newspaper Company subsidiary -- one of Ghiglione's largest creditors -- suddenly ended a 26-year run of media expansion described by one observer as "Loren Ghiglione's News Empire".Pope, Chris. "The Rise and Fall of Loren Ghiglione's News Empire". "Telegram & Gazette" (Worcester, Mass.), page E1, November 26, 1995.]

Worcester County Newspapers

Ghiglione's quarter-century foray in Central Massachusetts journalism -- known in its final years as Worcester County Newspapers -- began when he purchased the "Southbridge Evening News" from its founding McNitt family in 1969. Throughout the 1970s and 1980s, he acquired weekly newspapers, specialty publications and shoppers in adjacent communities, some 20 in all. By 1988, the chain had a circulation of 241,000, said to be the largest overall readership of any publishing company in the region. Ghiglione also oversaw a healthy commercial printing operation at the newspaper presses.

In addition to the "Evening News" and what became the Stonebridge weeklies, Worcester County Newspapers included several titles that were eventually folded: "The Voice", a weekly covering Boylston, Northborough, Shrewsbury and Westborough, Massachusetts; "Wachusett People", a shopper in Holden and West Boylston, Massachusetts; a chain of three "Weekender" shoppers in southern Worcester County; "The Observer Patriot", a weekly in Putnam, Connecticut; and the "Jaffrey-Rindge Chronicle" in Jaffrey, New Hampshire.

By the end of the decade, however, Ghiglione's "empire" began to look overextended and uneconomic. In 1986 he had paid US$3 million for two state-of-the-art presses at Worcester County Newspapers' Auburn plant. In 1987, he'd bought "Worcester Magazine", an alternative newsweekly with a large staff. As the 1990s approached, the region entered an economic recession, tanking demand for commercial printing, while newsprint costs went up. In 1992, the competitor "Telegram & Gazette" daily in Worcester beefed up its suburban coverage with zoned editions, dealing another setback to Worcester County Newspapers.

Attempts to stay afloat

The company's profits in 1985 were estimated at US$1 million per year. Ten years later, the company was US$3.5 million in long-term debt, with another US$1.9 million in unpaid bills.

Ghiglione attempted to stay afloat by reorganizing. He had already sold "Worcester Magazine" in 1990; in early 1995 he shuttered the Shrewsbury, Holden, and Putnam papers, which were losing money. The "Evening News" dropped its Saturday edition and switched to tabloid-sized newsprint. The Auburn printing plant was sold to Community Newspaper Company. [Gushue, Harold. "Local Paper Shuts Plant; Worcester County Newspapers to Contract". "Telegram & Gazette" (Worcester, Mass.), March 25, 1995.] Following the loss of the Auburn plant, the remaining newspapers were printed by contract with Turley Publications' presses in Palmer, Massachusetts.

It wasn't enough. Ghiglione was bankrupt, and deeded the company over to Community Newspaper in October, effectively firing his 87 employees. Only 58 were rehired by Stonebridge. The papers were said to have a combined circulation of 90,000 at the time of the sale, far less than half the company's peak readership in the 1980s.

Local focus returns

Ghiglione, who had built a reputation as a scholar of journalism, became a professional in residence at the Newseum, a museum of journalism in Washington, D.C. At the time of the sale, some of Ghiglione's former associates faulted him for spending too much time on news theory and high-flown journalism, and not enough on basic community news. George Geers, a longtime "Southbridge Evening News" editor, said "He was very good and very successful at playing the role of a small-town editor who could mingle and hold his own with big city, big paper publishers. ... But the issues he was really concerned with were not the local issues. The people of Southbridge were concerned with overcrowding at the high school or building a new police station, and Loren just wasn't all that interested in those things."

Coots and Cutler, for their part, promised to heed Geers' advice as Worcester County Newspapers became Stonebridge Press. Cutler said, "Our belief is that people want to read about the place where they live and the friends and neighbors they know. No one can do this better than a good community newspaper. Our philosophy is to be relentlessly local. If we do that well, we will succeed."

Under the ownership of Coots and Cutler, Stonebridge Press expanded into northeastern Connecticut in 2005 by bringing back the Putnam weekly (christened the Putnam Villager) and two (later three) other free weekly newspapers, all under the Villager banner. The Villager name is also used for new free weekly newspapers started in July 2007 as The Sturbridge Villager, serving every home in Sturbridge, Massachusetts as well as every home in Wales, Holland, and Brimfield, Massachusetts. At the same time, the company launched the Charlton Villager, reaching every home in Charlton, Massachusetts [http://interestalert.com/story/07250000aaa03871.prn/siteia/PUBLISHI/publishing.html] . It was also during this period that a new competitor entered the marketplace, "The Tantasqua Town Common," started by Turley Publications, based in Palmer, Massachusetts. [http://www.sturbridgetimes.com/images/times08.pdf] ) It also marked a period of change in circulation and distribution, as the "Webster Times", "Spencer New Leader"and "Blackstone Valley Tribune" were converted to free total market coverage weeklies, mailed to each home in the papers' coverage areas.

References