- Accurist
Infobox Company
name = Accurist
type = Company
genre =
foundation =Clarkenwell ,London
founder = Asher Loftus, Rebecca Loftus
location_city =Clarkenwell ,London
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industry = Retail Jewellery
products = Watches
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intl =Accurist are a family-run British
wristwatch andwatch manufacturer.Background
The company was founded in 1946 in
Clerkenwell ,London , by Asher and Rebecca Loftus. [ [http://web.archive.org/web/20060225222223/http://www.goldsmiths.co.uk/page/accurist History of Accurist] on www.goldsmiths.co.uk via theInternet Archive . Accessed29 November 2006 .] Today, the company has offices inWest Hampstead , London andLa Chaux de Fonds ,Switzerland . Today, the company is run by Andrew Loftus (Chief Executive ), and his brother, Richard. The Loftus family also owns a range of property in theBaker Street area of London. Accurist is estimated to be worth around£ 20 million. [ [http://www.timesonline.co.uk/richlist/person/0,,43904,00.html The Times] Rich List. Accessed29 November 2006 .]Advertising
In the 1960s, Accurist sponsored the
variety show "Sunday Night at the London Palladium " onITV , and the company's watches were worn by celebrities such asPrincess Anne ,Twiggy andThe Beatles , gaining worldwide publicity. [ [http://web.archive.org/web/20060225222223/http://www.goldsmiths.co.uk/page/accurist History of Accurist] on www.goldsmiths.co.uk via theInternet Archive . Accessed29 November 2006 .]In the 1970s, the company signed a deal for their watches to be worn by pilots of
Concorde . In 1978,John Cleese featured in a well-remembered Britishtelevision advertising campaign. The commercial ("Accur-ankle, Accu-wrist!") won many awards, and was featured on "The Tonight Show Starring Johnny Carson " as one of the world's ten best advertisements.Since 1986, Accurist has been the sponsor of the BT
speaking clock . [ [http://www.bbc.co.uk/northernireland/pudsey/news/#clock BBC News article on Children in Need and the Speaking Clock] Accessed29 November 2006 .] In 1993, the company provided theGreenwich Observatory with a newatomic clock . [ [http://web.archive.org/web/20060225222223/http://www.goldsmiths.co.uk/page/accurist History of Accurist] on www.goldsmiths.co.uk via theInternet Archive . Accessed29 November 2006 .]References
External links
* [http://www.accurist.co.uk/ Official Accurist website]
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