Accurist

Infobox Company
name = Accurist

type = Company
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foundation = Clarkenwell, London
founder = Asher Loftus, Rebecca Loftus
location_city = Clarkenwell, London
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industry = Retail Jewellery
products = Watches
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Accurist are a family-run British wristwatch and watch manufacturer.

Background

The company was founded in 1946 in Clerkenwell, London, by Asher and Rebecca Loftus. [ [http://web.archive.org/web/20060225222223/http://www.goldsmiths.co.uk/page/accurist History of Accurist] on www.goldsmiths.co.uk via the Internet Archive. Accessed 29 November 2006.] Today, the company has offices in West Hampstead, London and La Chaux de Fonds, Switzerland. Today, the company is run by Andrew Loftus (Chief Executive), and his brother, Richard. The Loftus family also owns a range of property in the Baker Street area of London. Accurist is estimated to be worth around £20 million. [ [http://www.timesonline.co.uk/richlist/person/0,,43904,00.html The Times] Rich List. Accessed 29 November 2006.]

Advertising

In the 1960s, Accurist sponsored the variety show "Sunday Night at the London Palladium" on ITV, and the company's watches were worn by celebrities such as Princess Anne, Twiggy and The Beatles, gaining worldwide publicity. [ [http://web.archive.org/web/20060225222223/http://www.goldsmiths.co.uk/page/accurist History of Accurist] on www.goldsmiths.co.uk via the Internet Archive. Accessed 29 November 2006.]

In the 1970s, the company signed a deal for their watches to be worn by pilots of Concorde. In 1978, John Cleese featured in a well-remembered British television advertising campaign. The commercial ("Accur-ankle, Accu-wrist!") won many awards, and was featured on "The Tonight Show Starring Johnny Carson" as one of the world's ten best advertisements.

Since 1986, Accurist has been the sponsor of the BT speaking clock. [ [http://www.bbc.co.uk/northernireland/pudsey/news/#clock BBC News article on Children in Need and the Speaking Clock] Accessed 29 November 2006.] In 1993, the company provided the Greenwich Observatory with a new atomic clock. [ [http://web.archive.org/web/20060225222223/http://www.goldsmiths.co.uk/page/accurist History of Accurist] on www.goldsmiths.co.uk via the Internet Archive. Accessed 29 November 2006.]

References

External links

* [http://www.accurist.co.uk/ Official Accurist website]