- Talking point
A talking point is a
neologism for an idea which may or may not be factual, usually compiled in a short list with summaries of a speaker's agenda for public or private engagements. Public relations professionals, for example, sometimes prepare "talking points memos" for their clients to help them more effectively conform public presentations with this advice.A political
think tank will strategize the most effective informational attack on a target topic and launch talking points from media personalities to saturate discourse in order to frame a debate in their favor, standardizing the responses of sympathizers to their unique cause while simultaneously co-opting the language used by those discussing the specific subject.When used politically in this way, the typical purpose of a talking point is to propagandize, specifically using the technique ofargumentum ad nauseam , i.e. continuous repetition within media outlets until accepted as fact.ee also
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Factoid
*Framing (social sciences) External links
* [http://www.sourcewatch.org/index.php?title=Talking_points Talking points] on www.sourcewatch.org
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