Herbert Bayard Swope

Herbert Bayard Swope

Herbert Bayard Swope (January 5 1882 - June 20 1958) was a U.S. editor and journalist. Born in St. Louis, Missouri, he was the younger brother of businessman Gerard Swope.

Swope spent most of his career at the New York World newspaper.

He was the first recipient of the Pulitzer Prize for Reporting in 1917 for a series of articles that year entitled "Inside the German Empire" [ [http://www.pulitzer.org/bycat/Reporting Pulitzer Prize Website] Pulitzer prizes for Reporting, 1917-1947] The articles formed the basis for a book released in 1917 entitled "Inside The German Empire: In The Third Year Of The War", which he wrote with James W. Gerard. [http://www.amazon.com/Inside-German-Empire-Third-Year/dp/1436646170/ref=sr_1_9?ie=UTF8&s=books&qid=1219117231&sr=1-9]

He is known for his quote, "I can't give you a sure-fire formula for success, but I can give you a formula for failure: try to please everybody all the time." He is also the person credited with coining the phrase "Cold War".

He was the first newspaperman to utilize the concept of "op-ed", opinion pieces printed on the opposite of the editorial.

Although standard editorial pages have been printed by newspapers for many centuries, first modern op-ed page was created in 1921 Swope. When he took over as editor in 1920, he realized that the page opposite the editorials, was "a catchall for book reviews, society boilerplate, and obituaries." [Meyer, K. (1990). "Pundits, poets, and wits". New York: Oxford University Press.] He is quoted as writing:

"It occurred to me that nothing is more interesting than opinion when opinion is interesting, so I devised a method of cleaning off the page opposite the editorial, which became the most important in America... and thereon I decided to print opinions, ignoring facts." [Swope, H. B. as quoted in MeCyer, K. (1990). "Pundits, poets, and wits". New York: Oxford University Press, p. xxxvii.]

He was a legendary poker player, at one point in his life winning over $470,000 in a game wih an oil baron, steel magnate and entertainer. [ [http://www.pokerplayernewspaper.com/viewarticle.php?id=158 Press, Politics and Poker - Howard Bayard Swope] by Byron Liggett, Poker Player Magazine. April 4, 2005.]

References

External links

Legacy® interview and short biography of Herbert Bayard Swope Jr [http://www.legacymemorybank.org/Donors/bayardswope.htm]


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