WMJK

Infobox Radio Station
name = WMJK


city = Clyde, Ohio
area = Sandusky, Ohio
branding = 100.9 The Coast
slogan =
airdate = 2002
frequency = 100.9 (MHz)
format = Classic rock
erp = 3,000 watts
haat = 91 meters
class = A
facility_id = 58344
owner = BAS Broadcasting
webcast = [http://www.coast1009.com/pages/ListenLive.html Listen Live]
website = [http://www.coast1009.com www.coast1009.com]
callsign_meaning = W MaJi(K)c (former station slogan; reflection of WMJI)

WMJK is a commercial FM radio station, licensed to Clyde, Ohio. The station broadcasts with an effective radiated power of 3,000 watts at 100.9 FM and is licensed to Clyde, Ohio; about 15 miles west-southwest of Sandusky. It has a classic rock format, and is branded as "100.9 The Coast".

WMJK is currently owned by BAS Broadcasting. Clear Channel Communications was its former owner, but as of November 16, 2006, it has been announced for sale as part of Clear Channel's divestiture of almost 450 small and middle-market radio properties in the U.S. The cluster was sold on January 15, 2008 to Fremont-based BAS Broadcasting, and BAS took over all three stations on February 1.

History

This station first signed on the air targeting the local community with Spanish-language programming as WMEX in the early 1980s, changing the station's call letters to WLCO in 1985.

Prior to the current classic rock format, 100.9 FM had played oldies under the "Majic 100.9" moniker, similar to sister station WMJI in Cleveland.

The station also for many years aired ABC Radio's "Pure Gold" (now Oldies Radio) format as WNCG ("North Coast Gold"). It is under this moniker that this station would likely be best remembered in its history.

As WNCG, the station had been operated by S & S Broadcasting, a partnership headed by Toledo radio sales executive Dave Searfoss and Michigan radio programmer Kent Smith. Both men operated WNCG under a less-is-more principle, with a small staff and with them doing much of the on-air and sales work hands-on, allowing them to dedicate revenue to the aggressive promotion of their station.

By this efficient means of operation, the lower-powered WNCG grew into a formidable competitor among its higher-powered competitors, largely due to its constant presence at live remote broadcasts for both paid clients and community events. WNCG also installed remote studios in various malls in its listening area, with appropriate signage, to inform listeners that they were on the air just about everywhere.

It was a venture that demonstrated long-term profitability for both Smith and Searfoss. Wishing to relocate his family to northern Michigan to purchase a station for sale there, Smith, along with Searfoss, agreed to sell WNCG in 1998. Smith purchased WMJZ in Gaylord, Michigan later that year.

External links

* [http://www.coast1009.com/ Official WMJK site (with streaming audio)]
*FMQ|WMJK
*FML|WMJK
*FMARB|WMJK