- Benton Sans
Infobox font
name = Benton Sans
style = Realist Sans-serif
date = 1995–2003
creator =Tobias Frere-Jones ,Cyrus Highsmith
commissioned_by = "Martha Stewart Living," "Worth"
foundry = Font BureauBenton Sans is a realist sans-serif typeface family begun by
Tobias Frere-Jones in 1995, and expanded byCyrus Highsmith of Font Bureau. It was a reworked version of Benton Gothic developed for various corporate customers, under Frere-Jones's guidance. In developing the typeface, Frere-Jones studied drawings of Morris Fuller Benton's 1908 typefaceNews Gothic at theSmithsonian Institution . The typeface began as a proprietary type, initially titled MSL Gothic, forMartha Stewart Living magazine and the website forMartha Stewart Living Omnimedia . As Benton Gothic, there are 7 weights from Thin to Black and only 2 widths.When working for retail version of the font, the family was harmonized and given the new name called Benton Sans. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name Benton Sans. The extra weight and widths also served as optically-corrected replacements for
Franklin Gothic , Alternate Gothic, Lightline Gothic.Like News Gothic, Benton Sans follows the neo-grotesque model. Distinct characters are the two-story lowercase a, the two-story lowercase g, and a blunt terminus at the apex of the lowercase t. The tail of the uppercase Q is distinct for being located completely outside the bowl. The character set is compact, and descenders are shallow. The typeface differs from other realist sans-serifs in its organic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice. Benton Sans has a wider, less compact character set than News Gothic. The typeface includes
text figures (old style figures) providing a refinement not available in News Gothic.The font family consists of 26 fonts in 8 weights, and 4 widths for all but Extra Light and Thin families, which only include the widest width.
Usage examples
Corporate branding
* Primary font used in frog design documents
References
*Blackwell, Lewis. "20th Century Type." Yale University Press: 2004. ISBN 0-300-10073-6.
*Fiedl, Frederich, Nicholas Ott and Bernard Stein. "Typography: An Encyclopedic Survey of Type Design and Techniques Through History." Black Dog & Leventhal: 1998. ISBN 1-57912-023-7.
*Macmillan, Neil. "An A–Z of Type Designers." Yale University Press: 2006. ISBN 0-300-11151-7.
*Meggs, Phillip B. "Revival of the Fittest." RC Publications, Inc: 2002. ISBN 1-883915-08-2.External links
* [http://www.fontbureau.com/fonts/BentonSans Font Bureau's website page on Benton Sans]
* [http://designarchives.aiga.org/entry.cfm/eid_1490 AIGA Design Archives]
* [http://www.typophile.com/node/2486 Benton Sans vs. News Gothic]
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