WSEA

Infobox Radio station
name = WSEA


city = Myrtle Beach, South Carolina
area = Grand Strand
branding = "Power 100.3"
slogan = "Hip Hop & R&B"
airdate = 1991
frequency = 100.3 MHz
format = Mainstream Urban
power = 12,000 Watts
erp =
haat = 145 Meters
class = C3
facility_id = 3221
coordinates = 33° 47' 3" N, 78° 52' 44" W
callsign_meaning = Referring to the SEA
former_callsigns = WPAW
owner = Cumulus Media
licensee = Cumulus Licensing, LLC
sister_stations = ESPN Radio 93.7 The Team, ESPN Radio 93.9 The Team, 98.5 KISS-FM Urban AC, Sunny 103.1 Classic Hits, 106.5 The Coyote Country
webcast =
website = [http://www.power1003fm.com Power 1003 online]
affiliations = Rickey Smiley Morning Show

WSEA is a Mainstream Urban formated station in Myrtle Beach, South Carolina. Branded as "Power 100.3" broadcasting on FM frequency 100.3 MHz and is under ownership of Cumulus Media. The station is licensed to Atlantic Beach, South Carolina.

History

This station signed on with sounds of the ocean in the mid-90s, but then went silent. For a while it aired the programming of WWXM.

"Pirate 100" played classic rock and aired John Boy and Billy. Eventually WJXY-FM, a CHR station, put its programming on WSEA before switching to all sports.

Early in 2006, Rose Rock, mother of Chris Rock, had a talk show on WSEA. [http://www.fmqb.com/article.asp?id=162273, Retrieved on 2008/04/04.]

"Hot 100," with a contemporary hit radio format, aired Ace & TJ Mornings from CBS Radio's Kiss 95.1 in Charlotte, NC. [http://hot100fm.csom/skin/feature.php?sectionId=176, Retrieved on 2008/04/14.] "Hot 100" never really came close to "Mix 97.7" in the ratings. [http://www.radioalaire.com/arb_myr.php, Retrieved on 2008/04/07.] [http://ratings.radio-online.com/cgi-bin/$rol.exe/arb510, Retrieved on 2008/04/07.] [http://radio-info.org/content/arbitron.php?market=159, Retrieved on 2008/04/04.]

"Power 100.3" signed on April 4th with the sounds of Hip Hop & R&B. However, as with most Cumulus-owned stations, they are billing themselves as a Rhythmic and is using the slogan "#1 for & Hip-Hop & R&B" as the station targets a broader multi-racial audience.

On Air Personalities

- 6am-10am: Rickey Smiley Morning show- 10am-3pm: Nena (Midday Takeover)- 3pm-7pm: Brodie (Afternoon Showgram)- 7pm-12mid: Jay Smoove (Hype Nights/Voice of the Streets)

External References

* [http://www.power1003fm.com Official Website]
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References