- Utica Club
Infobox Beer
name = Utica Club
caption = UC for me Can Logo
brewery =Matt Brewing Company
style =pilsner
year = 1888
abv =
og =
fg =
ibu =Utica Club is a brand of naturally-aged
pilsner beer fromUtica, New York . Since1888 , Utica Club has been brewed at the "West End Brewing Company" (today the "Matt Brewing Company "). It was the first beer officially sold afterProhibition .cite web | author=Observer-Dispatch| year=2008 | title=From humble beginnings the brewery takes shape | url=http://www.uticaod.com/brewery_fire/x390626824/From-humble-beginnings-the-brewery-takes-shape| work= | accessdate=August 20| accessyear=2008]Utica Club's most famous campaign icons were a pair of talking beer steins, "Schultz and Dooley", who appeared in several popular television commercials that ran from 1959 to 1964. DDB (Doyle Dane Bernbach) copywriter David Reider created the characters and comedian
Jonathan Winters supplied the voices of Schultz, Dooley, and the other beer steins that appeared in the commercials. Many Utica Club commercials depicted two characters ending the argument abruptly on ordering a Utica Club beer, leading to the jingle "It's tough to argue over a Utica Club, 'cause they put too much love into it!"Today, Utica Club is still being manufactured, although it is a minor brand in comparison to the brewery's primary line of
Saranac beers. It is, however, still a favorite among residents of the Utica area.Some affectionately refer to Utica Club as "Uncle Charlie." Accordingly, Utica Club Light (UCL) has been referred to as "Uncle Charlie Lewis."
2008 Fire at F.X. Matt Brewery
On May 29, 2008, (the date of the 10th anniversary of Saranac Thursday) a fire broke out in the packaging section of the F.X. Matt Brewery. Brewing and kegging of Utica Club resumed the following week, but canning and bottling was temporarily disrupted. On June 30, 2008, the bottling operation returned at the brewery. However, as of June 23, 2008, canning operations have temporarily been moved to the
High Falls Brewing Company (makers of Genesee beer) inRochester, NY , until the damaged equipment can be replaced. [cite web | author=Montanette Murphy of the Observer-Dispatch| year=2008 | title=Rochester brewery fills in for F.X. Matt | url=http://www.uticaod.com/brewery_fire/x390616857/Rochester-brewery-fills-in-for-F-X-Matt| work= | accessdate=August 20| accessyear=2008]References
External Links
* [http://www.schultzanddooleyonline.com/history.html History of Schultz and Dooley] . Utica Club's Schultz and Dooley, The Brewery Shop.
* [http://www.saranac.com/brewery/ A Brief History of the Matt Brewing Company] . Saranac, Matt Brewing Company.
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