- SportsDirect.com
Infobox_Company
company_
company_name = SportsDirect.com
company_type =Subsidiary
foundation = 1982
location = flagicon|UKUnited Kingdom
key_people =Mike Ashley , Founder and Deputy Executive Chairman
industry =Retailer
products =Sports equipment and apparel
owner = Sports Direct International
revenue =
num_employees =
homepage = [http://www.sportsdirect.com/ www.sportsdirect.com]SportsDirect.com is a British sporting goods
retailer , the primary retail asset of Sports Direct International plc. The company was formerly known as Sports World and before that Sports Soccer, but since 2007 branches of the chain have been rebranded as SportsDirect.com, thedomain name of its online presence.cite news
title=Annual Report 2007
publisher=Sports Direct International
accessdate=2007-11-07
url=http://www.sports-direct-international.com/library/annualReport.pdf]Founded in the late 1970's by former county squash coach Mike Ashley, the group Sports Direct International is now the UK's largest retailer of sports clothing and accessories.
Their sales usually consist of 90% and 80% off. This began in late 2004 when the company began to introduce 30%, 50% and 70% discounts off many of their own brand items (brands like Donnay and Dunlop which make up the vast majority of the stock in their stores). They have now, however, introduced the promotion to the bigger brands, such as Adidas, Nike and Reebok.
References
External links
* [http://www.sportsdirect.com/ Official site]
Wikimedia Foundation. 2010.
