Designer label

The Tommy Hilfiger brand is an example of a designer label.

Armani is another example of luxury designer clothing label.

The term designer label refers to clothing and other personal accessory items sold under an often prestigious marque which is commonly named after a designer. The term is most often only applied to luxury items. Examples includes labels such as Bijan, Burberry, Gucci, Armani, Calvin Klein, Versace, Shiatzy Chen, Louis Vuitton, Cartier SA, Dolce & Gabbana, Christian Dior, Polo Ralph Lauren, Prada, Valentino, Chanel and others which are derived from the company's founder and most iconic designer. Other clothing (and accessories) marquee names do not directly refer to the company's founder: for example, Dooney & Bourke, United Colors of Benetton, and L.L.Bean may be referred to as designer labels. While members of the upper middle class, or the mass affluent, are perhaps the most commonly targeted customers of these designer labels, some marquees—such as Cartier—tend to a wealthier customer base.^{[citation needed]}

While a relationship between consumer products and social class may exist to some extent,^[1] any notion connecting consumer products to class status is of highly subjective and vague nature.

References

1. ^ Ehrenreich, Barbara (1989). Fear of Falling, The Inner Life of the Middle Class. New York, NY: Harper Collins. ISBN 0-06-0973331.