Shiatzy chen

= Shiatzy Chen (夏姿) =

Infobox Company
company_name = Shiatzy Chen / 夏姿
company_
company_type = Privately held
foundation = 1978
location_city = Taipei
location_country = Taiwan
locations = Worldwide boutiques
founder = Shiatzy Chen(王陳彩霞),Wang Yuan-hong (王元宏)
key_people = Shiatzy Chen(王陳彩霞)Head Designer
industry = Fashion
products = Luxury goods
revenue =
net_income =
num_employees =
subsi =
homepage = [http://www.shiatzychen.com shiatzychen.com]

Shiatzy Chen (夏姿) is a Taiwanese fashion designer and the eponym of her luxury goods brand. She was born in 1951 in Changhua, Taiwan and founded the company in 1978. Shiatzy adopts Chinese aesthetics in combination with western cuttings and Chinese handcrafting techniques [ [http://www.sinorama.com.tw/en/show_issue.php?id=1998108710092E.TXT&table=2&h1=Art%20and%20Culture&h2=Clothing%20and%20Accessories Twenty Years of Designer Fashions/Taiwan Panorama] ] .

Changhua-born Chen was not formally educated in the industry but learned her trade by working at her uncle's factory. She met her husband Wang Yuan-hong (王元宏), a smart businessman in the textile trade, and together they founded Shiatzy International Company Limited in 1978,which they maintain total control.For over 20 years Chen worked on making her name in the local market and had built a client list of nearly 25,000 people,in 2002 sales reached about US$18 million, according to the company. Wives of politicians, diplomats and business executives, in particular, would stuff their wardrobes with Shiatzy's dresses before taking trips abroad. In fact, these women, with their significant purchasing power, constitute the majority of the company's customers in Taiwan many of whom are high society types. [ [http://www.movius.us/articles/WWD-ShiatzyChen.html WWD-Shiatzy Chen Arrives on Bund] ] .

Designer Chen entered the Chinese market in 2003 in Shanghai and opened up further stores in Hong Kong and Beijing.This is in addition to the 47 outlets she already has in Taiwan. The company presently has over 200 employees and manufactures more than 70,000 items of clothing each year [ [http://taiwanjournal.nat.gov.tw/site/tj/ct.asp?xItem=20528&CtNode=122 Fashion label too sexy for Taiwan, eyes global market/Taiwan Journal] ] .

In 2001, Shiatzy Chen branched into the international market with a store in Paris,along with more stores in New York and possibly,in London,which made the Taiwanese fashion brand the first to enter the European market and attracted the attention of fashionistas around the world. Shiatzy Chen is one of the few homegrown designer labels in Taiwan with an international clientele.Mainland China remains the primary focus , with a factory and an office in Shanghai and a target of 50 mainland stores by 2010.The label has been listed on the London-based Financial Times pick of what is hot in 2004,it was also deemed the most popular fashion brand in Taiwan by the Asian Wall Street Journal [ [http://www.taipeitimes.com/News/feat/archives/2005/01/27/2003221178 'Neo-Chinese chic' is in/Taipei Times] ] .

In 2008 Chen prepares her label’s Paris Fashion Week debut, Shiatzy Chen becomes just the second Taiwanese design house to show a collection at the official Paris Fashion Week (the first was Yufengshawn, 馭風騷, in 2005).The debut of Shiatzy Chen’s spring/summer 2009 collection in October is also a highlight as the label celebrates its 30th anniversary [ [http://www.taipeitimes.com/News/feat/archives/2008/08/27/2003421493 Threading tradition and modernity together/Taipei Times] ]

References

Links

* [http://www.shiatzychen.com/ Official Shiatzy Chen website]
* [http://taiwanreview.nat.gov.tw/ct.asp?xItem=400&CtNode=119 Taiwan Review-Here comes Shiatzy]