Elephant Memory Systems

Elephant Memory Systems

Elephant Memory Systems was a popular brand of floppy disk media produced by Leading Edge in the 1980s. The name for the product was suggested by Ray Welch to company owner Michael Shane because of the common folk wisdom that an elephant never forgets.

The brand was originally devised as an inexpensive, mass-market product. Its imposing pachyderm logo, designed by Rollin Binzer was often paired with bright orange or yellow and black packaging, which was in stark contrast of the more conservative silvers and blues used by competitors like IBM. Shane's advisers feared this would undermine the credibility of the product. However, Elephant eventually became viewed as a premium product, eventually becoming one of the highest-margin floppies on the market and one of the best-selling media brands in history.

Leading Edge was acquired in 1989 by Daewoo ["Deal by Daewoo," New York Times, June 1 1989, pg. D4] , one of its hardware suppliers, after filing for Chapter 11 bankruptcy.

References

cite book
last = Welch
first = Ray
authorlink = Ray Welch
title = Copywriter : A Life of Making Ads and Other Mistakes
publisher = Hot House Press
date = Nov 25, 2002
isbn = 0-9700-4764-9

External links

* [http://www.raywelch.com/excerpts_book.html Excerpts] from Ray Welch's book
* [http://www.developingstorm.com/elephant/ Promotional booklet] from Elephant Memory Systems
* [http://dcymbal.metabarn.com/ems/ Gallery of graphics] from Elephant Memory Systems
* [http://home.comcast.net/~kevin_d_clark/ems/ Tribute Page]
* [http://boblee.com/logos/logos_thumbs.html Logo Artist]


Wikimedia Foundation. 2010.

Игры ⚽ Нужно сделать НИР?

Look at other dictionaries:

  • Elephant (disambiguation) — An elephant is a large, grey mammal (from Africa and southern Asia).Elephant may also refer to: * The mascot of the University of Alabama * A symbol of the Republican Party, a political party in the United States of America * Order of the… …   Wikipedia

  • Stars and planetary systems in fiction — The planetary systems of stars other than the Sun and the Solar System are a staple element in much science fiction. Contents 1 Overview 1.1 The brightest stars …   Wikipedia

  • Cisco Systems — Cisco redirects here. For other uses, see Cisco (disambiguation). Not to be confused with Sysco, Sisqó, or Certis CISCO. Cisco Systems, Inc. Type Public Trad …   Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Life Sciences — ▪ 2009 Introduction Zoology       In 2008 several zoological studies provided new insights into how species life history traits (such as the timing of reproduction or the length of life of adult individuals) are derived in part as responses to… …   Universalium

  • Brain — This article is about the brains of all types of animals, including humans. For information specific to the human brain, see Human brain. For other uses, see Brain (disambiguation). A chimpanzee brain The brain is …   Wikipedia

  • arts, East Asian — Introduction       music and visual and performing arts of China, Korea, and Japan. The literatures of these countries are covered in the articles Chinese literature, Korean literature, and Japanese literature.       Some studies of East Asia… …   Universalium

  • Thomas Edison — Infobox person name = Thomas Alva Edison caption = Genius is one percent inspiration, ninety nine percent perspiration. Thomas Alva Edison, Harper s Monthly (September 1932) birth date =birth date|1847|02|11 birth place =Milan, Ohio death date… …   Wikipedia

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium

  • Rete algorithm — The Rete algorithm is an efficient pattern matching algorithm for implementing production rule systems. The Rete algorithm was designed by Dr Charles L. Forgy of Carnegie Mellon University, first published in a working paper in 1974, and later… …   Wikipedia

Share the article and excerpts

Direct link
… Do a right-click on the link above
and select “Copy Link”