- Today in L.A.
Today In LA became the first morning local newscast in
Southern Californiawhen it debuted on KNBCin 1986, as a half-hour lead-in to The Today Show. It was originally anchored Kent Shocknek, Carla Aragon, and Christopher Nance. Since then it expanded to one-hour, then ninety minutes, and, finally, two-hours in 2000. The show currently airs from 5am-7am. Since its inception, Today In L.A. has become a top ranked newscast, and inspiration of the local morning news concept. KABC and KCBS began airing morning newscasts in 1989. KTLA and KTTV followed during the early 1990s.
*Chris Schauble- Co-Anchor
Jennifer Bjorklund- Co-Anchor
*Elita Loresca- Weather Anchor
*Paul Johnson- Traffic Reporter
*Robert Kovacik- Lead Morning Reporter
*John Cádiz Klemack- Reporter
*Ted Chen- Weekend Anchor
*Beverly White- Weekend Anchor
*Carl Bell- Weekend Weather Anchor
In December 2006,
KNBCstarted a new ad campaign for Today In LA. The ad campaign features Today In LA reporters and anchors getting ready for that broadcast. Some promotions start of with the anchors ( Chris Schauble, and Jennifer Bjorklund) saying, "Every Day I get up a 2AM", and such. Also, they created 3 second promotions in between commercials. The promotions say, "Today In LA, weekdays from 5-7AM on NBC4".
Wikimedia Foundation. 2010.