The Pier Shops at Caesars

The Pier Shops at Caesars

Location	Atlantic City, New Jersey, USA
Coordinates	39°21′14″N 74°26′03″W / 39.3538°N 74.4342°W / 39.3538; -74.4342Coordinates: 39°21′14″N 74°26′03″W / 39.3538°N 74.4342°W / 39.3538; -74.4342
Opening date	1906 (as the Million Dollar Pier) 1983 (as The Shops on Ocean One) June 27, 2006 (as The Pier Shops at Caesars)
Owner	Foreclosed Lenders to Taubman Centers[1]
No. of stores and services	72
Total retail floor area	303,000 square feet (28,100 m2)
Parking	3,000 spaces
No. of floors	4
Website	www.thepiershopsatcaesars.com

The Pier Shops at Caesars is a luxury shopping mall located on a four-story pier adjacent to Caesars Atlantic City in Atlantic City, New Jersey. It is connected to the casino via a second-story skybridge. Constructed by Perini Building Company of Framingham, MA. It was opened in 1906 as an amusement pier named the "Million Dollar Pier", it was converted to a mall and renamed "The Shops on Ocean One" in 1983, and in 2006 was purchased by Caesars and renovated.

The pier contains many upscale stores, like Tourneau, Gucci, Apple, Louis Vuitton, Armani A/X, and nine restaurants.

Floors

The mall's four floors are:

• The Boardwalk (first floor): The floor on this level is designed to look like the Atlantic City Boardwalk and the shops tend to focus around gifts, entertainment, and moderate to upscale stores.
• The Skybridge (second floor): There is direct access from Caesars through the skyway over the Boardwalk, allowing shoppers to avoid stepping outside in the colder months or to get to the casino while avoiding the crowded boardwalk. The more upscale shops are located on this level and the design gives the impression of shopping under the stars.

The Beach at The Pier

• The Promenade (third floor): The restaurants, bars, and clubs are all located on the north side of this level of the mall. The south side of the mall is a long glass window with Adirondack chairs placed in sand to give shoppers a place to relax and feel like they are at the beach, called The Beach at The Pier.
• One Atlantic (Fourth Floor): One Atlantic is a 14,000-square-foot (1,300 m²) events venue and banquet hall on the fourth floor for weddings and parties.

Fountain

The fountain

"The Show" is the world's largest indoor water fountain display in a shopping mall. The fountain is choreographed and set to music. The show is performed on the hour and has two variations: a day show and a night show. The show is routinely met with applause from audiences and the most popular viewing spot is usually from the mall's second floor.^[2]

Financial Problems

Taubman Group, owners of the pier shops, said it was no longer able to make payments on a $135 million mortgage. The company, which has 77 percent equity in the property, said it has plans to write down the value of the mall by $106 million to $111 million, and the Pier's book value would drop to $52 million under the arrangement.

Incidents

On Saturday, August 9, 2008, a 25 year old from New Jersey fell while seated on the escalator handrail. He fell 40 feet (12 m) and later died at the hospital.^[3]

On Sunday, September 27, 2009, a 42 year old man from New Jersey accidentally fell from the escalator. He fell approximately 40 feet (12 m).^[4]

Panoramic view of The Pier Shops at Caesars.

See also

• Caesars Atlantic City
• The Forum Shops at Caesars
• Atlantic City Outlets, The Walk

References

1. ^ http://www.pressofatlanticcity.com/news/press/atlantic_city/article_cf8e66a8-eb8a-11de-838c-001cc4c002e0.html?mode=print
2. ^ [1]
3. ^ http://abclocal.go.com/wpvi/story?section=news/local&id=6316909
4. ^ http://www.bloomberg.com/apps/news?pid=20601110&sid=aaqNCpogU0X4

External links

• Official site