- Bernstein-Rein
Infobox Company
company_type = Privately Held
company_name = Bernstein-Rein
company_
foundation = 1964 [http://www.bernstein-rein.com Company Website] ]
location = flagicon|USAKansas City, Missouri , USA
industry =Advertising
key_people =Bob Bernstein , Chairman/CEO
Steve Bernstein, President
Skip Rein, Vice Chairman
num_employees = 308 [http://www.thinkkc.com/2_partners/2d_corporate/profiles/bernsteinrein.htm ThinkKC.com] ]
homepage = [http://www.bernsteinrein.com/ www.bernsteinrein.com]Bernstein-Rein is an
advertising agency located inKansas City, Missouri . It is the eighth-largest privately-held agency in theUnited States and the 40th-largest agency in the United States. The agency is probably best known for its development of theMcDonald's Happy Meal in 1976, and its 32-year relationship withWal-Mart , which helped grow the retailer from a smallBentonville, Arkansas chain to the largest in the world. [ [http://www.deloitte.com/dtt/article/0,1002,sid%253D1059%2526cid%253D103042,00.html Deloitte Touche Tohmatsu: 2006 Global Powers of Retailing] ]Current developments
The [http://www.bernstein-rein.com/ agency's website] recently received a prestigious honor in web design, being named The FWA's (Favourite Website Awards) Site of the Day for Saturday, January 12, 2008. [http://thefwa.com/ TheFWA] recognizes interactive web sites built in Flash.
In September 2006, Wal-Mart, the agency's largest client, announced it was dropping Bernstein-Rein and going in a new direction come January 2007. On a new-business push in late 2006, the agency acquired integrated work for
SunCom Wireless ,Steve & Barry's andT. Rowe Price .
* [http://www.kansascity.com/business/story/784482.html Bernstein-Rein lands PetSmart account] 5 Sep 2008
* [http://quiverandquill.com/2007/11/smart-facebook-marketing-bernstein-rein/ Smart Facebook Marketing on the tails of new website launch] 7 Nov 2007
* [http://www.thinkkc.com/story.php/78 $9 million West Edge project will house the new headquarters of Bernstein-Rein]
** [http://www.thewestedge.com/ The West Edge - a 360 Degree Tour]
* [http://biz.yahoo.com/pz/070531/120583.html Bernstein-Rein Awarded Crock-Pot, Mr. Coffee and Sunbeam Brands] 31 May 2007
* [http://kansascity.bizjournals.com/kansascity/stories/2007/05/28/daily10.html President role changes hands at Bernstein-Rein] 30 May 2007
* [http://buffalo.bizjournals.com/buffalo/othercities/kansascity/stories/2007/02/19/story9.html?b=1171861200%5E1418810 Bernstein bounces back from Wal-Mart] 16 Feb 2007
* [http://kansascity.bizjournals.com/kansascity/stories/2007/01/08/daily18.html Bernstein-Rein wins $25M account] 9 Jan 2007Clients
Former clients include Blockbuster Video,
Capital One ,Thrifty Car Rental ,USAA andWal-Mart .Company segmentation
*Account Management
*Analytics
*Creative
**Broadcast
**Direct
**Guerilla
**Interactive
**Outdoor
**Print
*Media
*Planning & Strategy
*Research
*Yellow PagesReferences
External links
* [http://www.bernstein-rein.com/ Bernstein-Rein]
* [http://www.bernstein-rein.com/careers/ Bernstein-Rein: Careers]
* [http://www.bernstein-rein.com/news/ Bernstein-Rein: News]
* [http://www.linkedin.com/companies/9702/Bernstein-Rein%20Advertising? LinkedIn.com - Bernstein-Rein Company Profile]
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