- Paladar
Paladar (plural: paladares) is the popular name given to a small, family-run, private-owned restaurant in
Cuba . The Cubansocialist government allows families to start and keep control of these small businesses in exchange for very high taxes. Paladares are limited to 12 seats only (although they usually have more than that) and must cook local food, such as rice and bean, pork and seafood.The paladares are known for the simplicity and authenticity of their food and for having very good prices compared to the good quality of the food. They don't have particular names or even plates at their doors to inform passers-by that they exist. Being owned by poor families, they also have little to no
advertisement . Some paladares use the services of "guides", people who receive a commission for bringing new customers to the place. These people usually approach tourists and offer themselves to "guide" them to nice off-track places, such as the paladar for which they work.History
Private owned small restaurants have always existed in Cuba, even during the socialist rule of
Fidel Castro . Until the 1990's they were illegal, but the fall of theUSSR and consequent economic crisis in Cuba forced the local government to make the economic reforms of 1993. One of the items in these reforms was the legalization of private owned restaurants. Even with the very high taxes demanded by the Cuban authorities, the paladares grew in number, thanks to the number oftourists visiting the country and the honesty of the food that is served.Origin of the name
Paladares have their name after the 1988 Brazilian
soap opera "Vale Tudo", one of the biggest TV audiences ever in Cuba. In this story, Raquel Accioly, mother of the villain Maria de Fátima, moves toRio de Janeiro after her daughter had sold their house in the country and left her almosthomeless . She starts to make a living by selling sandwiches on the beaches of Rio. After much struggle she manages to open her own business, a restaurant called Paladar (Portuguese for taste, flavor). The association with the Cuban reality was immediate and people started calling their own restaurants Paladar.External links
* [http://www.cuba-junky.com/cuba/cuba-paladars.htm] Cuba Junky - A guide to Cuba.
* [http://www.imdb.com/title/tt0149539] IMDB website with information on the soap opera Vale Tudo.
* [http://memoriaglobo.globo.com/Memoriaglobo/0,27723,GYN0-5273-224151,00.html] - Memória Globo - Information on Brazil's Globo TV soap operas, in Portuguese.
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