Pink (Victoria's Secret)

PINK is a sub-brand of Victoria's Secret geared towards high school students and college undergraduates and launched in July 2004. It features mainly a lineup of loungewear, sleepwear, intimate apparel and accessories such as bags, bedding, and flip-flops. In 2007, PINK launched a signature fragrance with a Limited Edition Summer 2007 PINK perfume, as well as three sets of lotions, body mists, shower washes, and bath soap. [ [http://money.cnn.com/2004/07/30/news/fortune500/victoria_college/?cnn=yes Victoria's Secret teams up with coeds] ] Alessandra Ambrosio was named the line's spokesmodel, and PINK models tour the country at college campuses. [http://www.fashionmodeldirectory.com/models/Alessandra_Ambrosio] accessed 2007-06-13.] The company advertises through MySpace, Facebook, partnerships with MTV, and youth-oriented blogs. The brand seems to be the fastest-growing line launched in Victoria's Secret history.

PINK's mascot is a silhouetted pink dog, which appears as a logo on some clothing items from the line, such as polo shirts. The dog was made into a stuffed animal, which is available at most Victoria's Secret stores.

PINK is sold at all Victoria's Secret stores, and, more recently, some stores have been created only for the sale of PINK items. In addition to having a section on the main Victoria's Secret website, the brand also has its own website, which allows users to view pictures from PINK fashion shows, look at new merchandise, and download PINK desktop backgrounds and buddy icons to their computers.

Miranda Kerr is the current spokesperson for Victoria's Secret Pink. Since early 2008, Behati Prinsloo has been appearing in much of their of advertising.

References

As of 2008, Pink has currently teamed up with mainly Division 1 college campuses nation wide to develop specified lines for each university. They have anything from T-shirts and sweat pants to blankets and beach bags.

External links

* [http://www.victoriassecret.com Victoria's Secret Official Site]
* [http://www.vspink.com Victoria's Secret Pink]
* [http://www.myspace.com/vspink Official VS Pink Myspace]
* [http://www.shoptwelveoaks.com/IM/storedetail.html?store=C254 VS PINK at Twelve Oaks]