Odeo

Odeo
Odeo
Odeo logo
URL OdeoEnterprise.com
Type of site Podcast publishing and aggregation
Registration Free
Owner Sonic Mountain, Inc.
Created by Evan Williams,
Noah Glass
Launched July 2005

Odeo was a directory and search destination website for RSS syndicated audio & video. It employed tools that enabled users to create, record, and share podcasts with a simple Adobe Flash-based interface.

Odeo was originally developed by founders Noah Glass and Evan Williams, who were previously founders of Audioblog and Pyra Labs respectively, and received funding from Charles River Ventures. Subsequently, Williams bought out Charles River's interest in the company, as well as that of several other investors, and reformed the organization under a new company, Obvious Corp, which planned to develop new products, including Twitter.

On February 19, 2007, Evan Williams wrote in his blog that Odeo was for sale.[1] It was acquired soon after by New York-based Sonic Mountain.[2]

On September 14, 2007, Sonic Mountain announced it had acquired the technology assets of FireAnt, an RSS video aggregation website and desktop media player, with plans to incorporate the technology into the Odeo service.[3]

On March 18, 2008, Sonic Mountain announced it had acquired Blogdigger, a search engine for blogs and RSS content, with plans to incorporate the technology into Odeo.[4]

In June 2008, Odeo was relaunched by Sonic Mountain with a completely redesigned site and an expanded focus on search & discovery for syndicated audio and video.

In March 2009, Odeo began its transition to a fee based service for large corporations looking to manage their video libraries. Targeting companies that needed to organize and track video usage, Odeo released its “Enterprise Video Management” platform as a Software as a Service (SaaS) solution. Their first customers included such notables as American Express and Dell.

In August 2010, Odeo suspended its support of the consumer site odeo.com to focus its attention solely on the enterprise video market.

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