- Sano (company)
Sano ( _he. סנו) is a
detergent products manufacturer inIsrael that was founded in 1959 by Bruno Landsberg. The Latin word "sano" means "to heal".History of Sano
In 1952, Landsberg,
immigrate d fromRomania and began working in theaccounting department at Rafael. After a few years, he began working in sales at the "Kadima Chemicals Corporation" a cleaning products manufacturer. In 1959, Landsberg took advantage of a takeover of 'Kadima' to purchase the distribution line and founded the 'Southern Marketing Company'. The first year, the company distributed products of 'Vitco Fertilizers', but only a year after, Landsberg decided to bring independent production and a pioneeringbrand ing of all products under one name - Sano. The first 'Sano' product was toilet bowl cleaning powder.After completing
Economics andCommerce studies atHarvard University , Landsberg returned to Israel and opened a factory inBat Yam . At the time, Sano had only 4 employees, one machine and 3 products. In 1963, Sano began selling3M Scotch-Brite , a move that made the company profitable. In 1969, the company began producingmosquito repellant,cockroach control, and an air freshener named 'Sano Fresh'. In 1972, the company moved the factory to land inHod Hasharon where it has since expanded and operates its main distribution centre.In 1982, Sano made its first
initial public offering on theTel Aviv Stock Exchange and two years later Sano opened a new factory inBnei Brak and started manufacturing disposablediaper s named 'Litufim'. In the 1990s, began an overseas expansion by exporting to Europe and joining into a partnership to manufacture detergents inChina . In 1996, Sano stopped marketing Vitco products and instead came out with a new line of its own.Sano today
As of 2005 , Sano has over 700 employees and markets over 500 products. Sano, as its site states, is the current leading detergent products manufacturer in Israel [http://www.sano.co.il/site/about.asp] .External links
* [http://www.sano.co.il/ The official website of Sano] he icon
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