- Research International
Research International is a
market research company, founded in1962 and part of theKantar Group , the parent company for WPP’s worldwide information and consultancy interests. Research International has offices in 50 countries and employs approximately 2,500 people across the world. Research International specializes inqualitative andquantitative custom market research. It has experience in most major sectors, particularly consumer packaged goods, retail, new media, financial services, energy and utilities, technology, the postal sector and telecommunications.The
London office of Research International is based in theMore London estate. Research International's genesis was the market research division ofUnilever .Bob Meyers is CEO of the company.
Five main areas of specialisation
Research International structures services around five main areas:
(1) Innovation Management
(2) Brand Experience
(3) Market Strategy
(4) Market Survey
(5) Service Measurement
Further reading
*cite web|url=http://www.mrweb.com/drno/news6111.htm|title=UK’s Best Agencies Inseparable|date=2006-11-07|work=2006 Market Research and Excellence Awards
External links
* [http://www.research-int.com/ Research International]
* [http://www.research-int.fr/ Research International France]
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