David Lewis (psychologist)

For other people named David Lewis, see David Lewis (disambiguation).

David Lewis measures a subject’s responses to a TV commercial in the early 1980’s using a specially modified version of the Mind Mirror the first non-medical EEG devise originally developed for neurofeedback by Geoffrey Blundell and Maxwell Cade

Dr David Lewis, a French-born neuropsychologist, is founder and Director at the independent research consultancy Mindlab International based at the University of Sussex. Additionally, he is a chartered Psychologist, a best selling author and International Lecturer. Dubbed the ‘father of neuromarketing’ for his pioneering studies of analysing brain activity for research and commercial purposes, he currently specialises in non-invasive techniques for measuring human responses under real life conditions.

He has a first class honours degree in psychology and biology from the University of Westminster and a doctorate from the Department of Experimental Psychology at the University of Sussex, where he lectured in clinical psychology and psychopathology before setting up his own research organisation.

He is the author of more than thirty books covering a wide range of psychological topics, a lecturer and Sony award-winning broadcaster for a BBC Radio 5 Live series on the psychological relationships between sports stars and their mentors and trainers.

David Lewis was dubbed the ‘father of neuromarketing’ as he was one of the first psychologists to recognise the potential of measuring brain activity as a means of understanding the responses of consumers. These studies started in the early 1980s while he was a doctoral student at the University of Sussex and required him to develop both the hardware and software necessary to monitor and record electrical activity in the brain.

In the early 90’s his work was featured on BBC TV’s Tomorrow’s World but it would be more than a decade before the importance of the insights provided by such studies became widely accepted.

Bibliography

• The Secret Language of Your Child. How Children Talk Before they Can Speak, 1978. ISBN 0 285 62358.
• Thinking Better, (with James Greene) 1982. ISBN 0-89256-168-8
• Know Your Own Mind, (with James Green) 1983. ISBN 0-89256-265-X.
• Fight Your Phobia and Win, 1984 ISBN 0-85969-398-8.
• Loving and Loathing, 1985 ISBN 0-09-466250-9.
• The Alpha Plan, 1986. ISBN 0-413-59740-7.
• Mind Skills. Giving Your Child a Brighter Future, 1987. ISBN 0-586-20034-7.
• Helping Your Anxious Child, 1988. ISBN 0-413-17100-0.
• Heart Attack, 1990 ISBN 0 7225 3227X
• Helping Your Child Through School, 1992. ISBN 0-09-175443-5
• Information Overload. Practical Stragies for Surviving in Today's Workplace, 1999
• The Soul of the New Consumer: Authenticity What We Buy and Why in the New Economy, (with Darren Bridger) 2000 ISBN 1-85788-246-6
• The Man who invented Hitler, 2003. ISBN 0-7553-1148-5. New Ed edition (November 1, 2004), Publisher: Headline Book Publishing; ISBN 0755311493. ISBN 978-0755311491
• Pass That Exam, (DVD) 2002
• Mastering Your Memory, (DVD) 2007

References

External links

• Dr David Lewis - his business homepage.
• Short bookreview
• [1]
• [2]

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