Froggy (brand)

Froggy is a brand name radio format used for a variety of radio stations in numerous broadcast markets in the United States, most of which are country music formatted stations, with a few playing adult contemporary. (There was, however, an oldies-themed "Froggy" in Erie, Pennsylvania--the former WFGO; that station has since changed format and calls in 2007.) Although the frog logo is shared among these stations, most of them are not associated with each other. That being said, the "Froggy" branding is particularly common among country stations currently or formerly owned by [http://www.foreverradio.com Forever Broadcasting] .

General Theme

The Froggy branded radio station uses jargon that usually refers to a frog, such as where the frog lives (in a pond), how a frog moves (hops), what noise a frog makes (cricket or ribbit), and other words that are related to frogs.

Examples of the "Froggy" theme use words like the following:
* "Hop-Line," "Frogcast," "Froggy Fotos," "Local Hoppenings," "Hoppy Birthday," "Froggy Fun Fones," "Froggyland," "in the swamp."
* Some of the stations incorporate the lingo into their coverage area. For example, Froggy 101 in State College, PA, refers to Happy Valley, the area in and around State College, as "Hoppy Valley."
* An occasional "ribbit" between songs; for instance, the "kiss my ass" third verse in Garth Brooks's live version of "Friends in Low Places".
* Listeners are encouraged to "give us a ribbit on the hoplines."
* Big Frog 104 in Utica, NY used to close out its weather "frogcast" with a jingle that sang "you sing 10 songs in a row and you're such a good friend of mine," to the tune of Three Dog Night's "Joy To The World", whose first line was "Jeremiah Was a Bullfrog."
* A few Froggy stations in Pennsylvania used a parody of the "Mercury Blues" that went "Hey now Froggy/You sound so fine/Ridin' 'round in my Murky 49/Crazy 'bout my Froggy/I'm crazy 'bout my Froggy/Gonna turn up my Froggy, cruisin' up and down the road. Uh-huh."

DJ Monikers

Many DJs at Froggy-branded stations use special names that reflect the branding:

* "Frogman," "Kellie Green," "Tad Pole," "Polly Wogg," "Pete Moss," "Cricket," and "Amphibian" are the names used on WFGY-FM Froggy 98.1 in Altoona, PA.
* "Boss Frog," "Ann Phibian," "Skeeter," "Swampy," and "Johnny Marsh" are the names used on WFGE-FM Froggy 101.1 in State College, PA.
* "Windy Waters," "Jimmy Hoppa," "Sweet Pea," "Forrest Jump," "Toady", and "Hops Johnson," names of "frog jocks" from WFGS-FM Froggy 103.7 in Murray, KY.
* "Polly Wogg," "Hoppin' Harvey," "Cricket" and "Big Al G" are the frog jocks at Froggy 104.1 in Jackson, TN
* Annie Croakley, David Hopperfield, Joey Buttafroggo, Bean Pole, I. B. Green, Elvis Frogsley, Catfish Crawford are names of some frog jocks past and present from Big Frog 104 in Utica, NY.
* "Hopalong Cassidy", "Anne Phibian", "Hoppy Gilmore", "Lilly Pad", "Pete Moss", and "Jeremiah Bullfrog" are names used on KVOX-FM Froggy 99.9 in Fargo, ND.
* Many of the Froggy stations that have the country format use the syndicated evening program Lia, often putting "Leapin'" in front of her name to "frogify" her.
* "James Pond & Cricket", "Webb Foote", "Bud Green", "Jumpin' Jay", "Pete Moss", "Croakin' O Brian", "Annie Croakley", and "Swim Mcgraw" are some of the used on WFRY-FM Froggy 97 in Watertown,NY.

Froggy Logo

For the most part, the logo of a "Froggy" branded radio station is generally the smiling green frog. The font, color, position and angles can vary, however, the frog is generally green with a red tongue. The logo below was taken from Froggy 103.7 in Murray, KY.

The variations on the logo include the radio station's frequency or whether they are referred to as "Frog," "Big Frog," or "Froggyland."

ee also

* Froggy for a list of other items with the Froggy name.
* Cat Country, a similar brand of country used by Citadel Broadcasting.
* KRO Country (93.1 FM Daytona Beach,FL) brand used by Black Crow Media.
* KISS-FM, is also a brand of CHR/Pop (Top 40) radio stations, where unless they were under Clear Channel Communications, each individual station is independently operated.
* The Fox, is also a brand of mainly classic rock radio stations, where unless they were under Clear Channel Communications, each individual station is independently operated.
* Jack FM and Bob FM, are both a brand of radio stations that play a large variety of music from the '70s, '80s, and '90s.
* ESPN Radio, is also a brand of radio stations, where they are generally tied to the same set of broadcast programs, but are not all necessarily owned by the same operator. Most local broadcasts of these stations have nothing to do with the national network.

List of "Froggy" stations

In other media

The "Froggy" moniker is regularly lampooned on the Glenn Beck Program; Beck's alter ego, "Flap Jackson," is the morning jock at the fictional "109.9 The Big Frog."

External links

* [http://www.forevercomm.com/ Forever Communications]
* [http://www.foreverradio.com/ Forever Broadcasting]