TransFair Canada

Infobox Company
company_name = TransFair Canada
company_
company_type = Non-profit organization
foundation = 1997
location = flagicon|Canada Ottawa, Canada
key_people = John Kay, President of the Board
homepage = [http://www.transfair.ca/ www.transfair.ca]

TransFair Canada is a national non-profit certification and public education organization promoting Fair Trade Certified products in Canada to improve the livelihood of developing world farmers and workers. It is the Canadian member of FLO International, which unites 23 Fair Trade producer and labelling initiatives across Europe, Asia, Latin America, North America, Africa, Australia and New Zealand.

TransFair Canada's goals, as listed on its website [TransFair Canada (2006). [http://www.transfair.ca/en/transfair/ TransFair Canada Introduction] URL accessed on September 6, 2006.] , are the following:
*To use resources to maximize the benefit that flows to developing world farmers and workers.
*To build the market for Fair Trade Certified products in Canada by providing independent certification services and by educating consumers about Fair Trade while considering the needs of TransFair's various stakeholders.
*To become financially self-sustaining over time, while continuing to seek additional resources to permit greater activity and influence.
*To operate with maximum openness, integrity, efficiency, quality and professionalism.
*To follow sound business principles, applying them in an innovative manner to achieve more equitable distribution of the economic benefits of international trade.

TransFair Canada organizes and coordinates several events every year to promote fair trade in Canada, most notably the Fair Trade Weeks (or the "Quinzaine du Commerce Équitable" in French) which typically run in May, and the Canadian Fair Trade Town campaign.

The following |Fair Trade products are currently labelled by TransFair Canada and available throughout the country: coffee, tea, chocolate, sugar, fruit (bananas and mangos), cereals, (rice and quinoa), spices, cotton garments, wine, roses, shea butter and sports balls.In 2007, Fair Trade-labelled sales in Canada amounted to CAD $120 million, a 55 % year-to-year increase. [TransFair Canada (2007). [http://www.transfair.ca/en/mediaresearchers/stats/ Current Statistics] . URL accessed on May 24, 2007.]

Furthermore, in 2005 it was estimated that approximately 27% of the Canadian adult population was aware of Fair Trade Certified coffee, up from 17 % in 2003 and 11 % in 2001. [TransFair Canada (2006). [http://www.transfair.ca/en/mediaresearchers/stats/ Current Statistics] . URL accessed on November 7, 2006.]

References

External links

* [http://www.transfair.ca/ TransFair Canada] Official website