Kashi Company

Infobox Company
company_name = Kashi Company
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company_type = Private
genre = Cereal
foundation = 1984
founder = Philip and Gayle Tauber
location_city = San Diego, California
location_country = USA
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homepage = [http://www.kashi.com www.kashi.com]
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Kashi Company is an all-natural foods company founded in October 1984 by Philip and Gayle Tauber. Kashi was purchased by Kellogg Company in 2000 and is operated as an independent business unit in La Jolla, California.

Kashi specializes in all-natural (not to be confused with Organic food) breakfast cereals, nutrition bars, crackers, frozen waffles, frozen entrées and pizzas, and other snack foods. The company's products contain their proprietary blend of seven whole grains and sesame (which they call Kashi) and no artificial ingredients. The grains are: Hard Red Winter Wheat, Oats, Rye, Barley, Triticale, Long Grain Brown Rice, Buckwheat, and Sesame Seeds. Kashi's products emphasize their high protein and fiber content.

The company's name was chosen by combining "kashrut" (kosher) with "Kushi" the last name of Michio and Aveline Kushi, credited with bringing the modern macrobiotic diet to the United States.

Kashi's brands comprise:

*"Kashi GOLEAN" cereals, bars, waffles, and shakes. The classic GOLEAN cereal is made up of fiber twigs, soy grahams, *and rice puffs. Also available is GOLEAN Crunch, made of sweetened oat clusters, and GOLEAN hot cereal.

*"Kashi Heart to Heart" cereal and waffles. These products are high in ingredients that are meant to especially promote heart health; for example, the soluble fiber from oats reduces cholesterol. While the cereals are notably low in sodium, the waffles don't have much less sodium than other brands. [http://www.kashi.com/products/heart_to_heart_waffles_original] Heart to Heart waffle site]

*"Kashi Organic Promise" cereals

*"Kashi Mighty Bites" cereal

*"Kashi Good Friends" cereals

*"Kashi Vive" cereal, which is composed of vanilla-flavored soy puffs, graham fiber twigs, and bran flakes. Vive also contains Lactobacillus Casei probiotic culture.

*"Kashi Pilaf" cereal

*"Kashi Puffs" cereal

*"Kashi Honey Puffs" cereal

*"Kashi Heart to Heart Oatmeal"

*"Kashi Flakes" cereal

*"Kashi Nuggets" cereal

*"Kashi Frozen Entrees, "

*"Kashi Frozen Pizzas, "

*"Kashi 7 Whole Grain Foods"

*"TLC Snacks" crackers, party crackers, chewy and crunchy granola bars and cookies [http://www.kashi.com/products Kashi website — Our Foods]
*"Stretch Island Fruit Co.," a natural food company specializing in fruit snacks, was acquired by Kashi in November 2005. FruitaBu organic fruit snacks for kids is also part of Stretch Island

*"Bear Naked," a natural food company specializing in granola, was acquired by Kashi in November 2007.
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References

External links

* [http://www.kashi.com/ Kashi website]
* [http://www.bearnaked.com/ Bear Naked website]
* [http://www.stretchislandfruit.com/ Stretch Island Fruit website]
* [http://www.fruitabu.com/ FruitaBu website]