Downmarket products are goods targeted at lower-income
Downmarket
Cars of similar size are often distinguished by market entry level. The Ford Maverick is more downmarket than the
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downmarket — an adjective and adverb denoting the inferior end of the market, is so well established that it is surprising to find that its first record in the OED dates from no earlier than 1970. See also upmarket … Modern English usage
downmarket — ► ADJECTIVE & ADVERB chiefly Brit. ▪ towards or relating to the cheaper or less prestigious sector of the market … English terms dictionary
downmarket — ▪ I. downmarket down‧mar‧ket 1 [ˌdaʊnˈmɑːkt◂ ǁ ɑːr ] adjective involving goods and services that are cheap and not very good quality compared to similar goods or services; = downscale AmE: • The mail order business has never been able to break… … Financial and business terms
downmarket — down|mar|ket1 [ˌdaunˈma:kıt US a:r ] adj BrE downmarket goods or services are cheap and not of very good quality American Equivalent: downscale ≠ ↑upmarket ▪ downmarket tabloid newspapers ▪ The company wanted to break away from its traditional,… … Dictionary of contemporary English
downmarket — [[t]da͟ʊnmɑ͟ː(r)kɪt[/t]] also down market ADJ GRADED: usu ADJ n If you describe a product or service as downmarket, you think that they are cheap and are not very good in quality. ...downmarket television drama... It is a downmarket eating house … English dictionary
downmarket — adjective BrE downmarket goods or services are cheap and not of very good quality: a downmarket magazine aimed at working mums compare upmarket downmarket adverb … Longman dictionary of contemporary English
downmarket — UK [ˈdaʊnˌmɑː(r)kɪt] / US [ˈdaʊnˌmɑrkət] adjective cheap, or of low quality the company s downmarket image Derived word: downmarket UK / US adverb They re going downmarket to attract more viewers … English dictionary
downmarket — / daυnmɑ:kɪt/ adverb, adjective cheaper or appealing to a less wealthy section of the population ● The company has adopted a downmarket image. ♦ the company has decided to go downmarket the company has decided to make products which appeal to a… … Marketing dictionary in english
downmarket — /daυn mɑ:kɪt/ adverb, adjective cheaper or appealing to a less wealthy section of the population ● The company has adopted a downmarket image. ♦ the company has decided to go downmarket the company has decided to make products which appeal to a… … Dictionary of banking and finance
Downmarket — Down|mar|ket 〈[daʊn ] m.; s; unz.; Wirtsch.〉 Handelsbereich von Waren mit eher niedrigem Preis u. Qualitätsniveau; Ggs Upmarket ● für den Downmarket produzieren [engl.] … Universal-Lexikon
