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OutNow Magazine is a monthly lifestyle magazine that targets affluent members of the gay community in the San Francisco Bay Area. OutNow has been published since 1992 from its headquarters in San Jose, California in the Silicon Valley.
The magazine has features and news stories that will enhance the lives of local gay, lesbian, bisexual, transgender community along with their family and friends. Every month the magazine has a different content focus such as health, relationships, home improvements, weekend getaways, Pride, sports, arts and entertainment, business and more. OutNow, operated by veteran reporters, get interviews with top politicians, business leaders and movie stars. OutNow has a high non-gay readership for a gay publication since it also reports on culture, business, politics and housing topics that are ignored by other local press.
Since the magazine has stories about local theater, events, politics, housing and culture, it also attracts man non-gay readers. In online surveys conducted by the magazine, 23 percent of the readers identify as heterosexual. An electronic version of the magazine is offered on its website, along with daily news updates, blogs, feature stories on health, travel, sports and more. The calendar is the most popular section on the website, along with a business directory where local GLBT people find friendly businesses. And the magazine has more than 1,000 fans on its Facebook page.
OutNow sponsors many events to bring the community together, such as singles night at a downtown restaurant and bar, receptions at local theater performances and after work professional networking events at Silicon Valley companies. And the magazine partners with organizations such as the Silicon Valley Gay Men’s Chorus or San Jose Pride to help promote the event and magazine.
With more than 300 distribution sites, thousands of subscriptions and the online magazine there are an estimated 30,000 or more readers in the region that includes Silicon Valley/San Jose, San Francisco, Oakland and Santa Cruz areas. The magazine’s online electronic copy has had high growth in readership since it’s easy to open the magazine online to read the stories and see the ads or a reader can download the publication to their computer or smart.
Niche publications like OutNow have a more loyal readership since it’s the only media that offers stories about their community.
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