Antonio López Fajardo

Antonio López Fajardo

Infobox Person
name = Antonio López Fajardo


image_size =
caption =
birth_date = birth date|1916|11|25|mf=y
birth_place = El Palmar, Estado Bolivar, Venezuela
death_date = death date and age|1998|1|3|1916|11|25|mf=y
death_place = Caracas, Venezuela
occupation = Pepsi-Cola y Hit de Venezuela CEO and Chairman
spouse = Maria Lucila Ramirez de López

Antonio López de Haro Fajardo (November 25, 1916, El Palmar, Estado Bolivar, Venezuela - January 3, 1998, Caracas, Venezuela) was Chief Executive Officer and Chairman of the Board for "Pepsi-Cola y Hit de Venezuela" from 1973 until 1996.

He graduated from the Advanced Management Program at Harvard University. He is credited with having made "Pepsi-Cola y Hit de Venezuela" the largest private corporation in Venezuela during his tenure. "Pepsi-Cola y Hit de Venezuela" was a group of 25 companies and later part of the Cisneros Group. Mr. López Fajardo retired in 1996 and became honorary Chairman of the Board until his death in 1998. Other positions he held include:
*Director of the then multinational corporation Liquid Carbonic
*Director of Tapas Coronas
*Director of the Banco Industrial de Venezuela
*Head of the ad-hoc Governmental Advisory Committee for the Reform of Pensions and Labor Laws during the second presidency of Rafael Caldera

López Fajardo was awarded the prestigious Orden Francisco de Miranda, for his contributions to the economic development of Venezuela.

He was married to Maria Lucila Ramirez de López for forty-nine years until his death. They had four children, the eldest being investment banker-turned-photographer Alejandro López de Haro.


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