Marketeer

Marketeer

Marketeer is most often a contemporary and informal euphemism for "Marketing professional". The term covers a range of professional and job designations concerned with development of market research, brand strategy, advertising, public relations, packaging and similar issues that arise when delivering goods or services to competitive markets.

Marketer

The term Marketer can also be used to describe these individuals, but typically refers to persons or companies engaged in promoting or selling products and services that they themselves have driven the development or manufacture of. The colloquial collective noun for a group Marketers is a 'genius loci'.

Paradoxical term

According to editorial article "The Marketeer - Anti-Guidelines for a Web 2.0 Marketing Award" [http://www.longhaus.com/longview/Longview%20July%202007.pdf] the word marketeer is a paradoxical term that can be used:
# to describe the profession of an individual engaged in marketing activities
# as a contemptuous insult directed towards a marketing professional borne of a poor experience dealing with a professional marketing unit
# in reference to luddite practitioners who continue to push pre-social computing 4P marketing campaigns and practices
# the name proposed by Peter Carr for a forum and awards community dedicated to immortalising annual achievements for the worst corporate marketing effort - the marketing equivalent of the Darwin Award.

ee also

*Markets
*Marketing
*Advertising
*Brand management
*Public Relations

References

* Unsigned editorial. " [http://www.longhaus.com/longview/Longview%20July%202007.pdf The Marketeer - Anti-Guidelines for a Web 2.0 Marketing Award] ," "LongView", July 2007. Accessed August 16 2007. Source is a company newsletter.


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  • marketeer — mar‧ket‧eer [ˌmɑːkˈtɪə ǁ ˌmɑːrkˈtɪr] noun [countable] 1. COMMERCE someone who believes in or is involved in a particular type of market ˌblack marketˈeer someone who illegally sells goods that are usually impossible to get in a particular place …   Financial and business terms

  • marketeer — ► NOUN ▪ a person who sells goods or services in a market …   English terms dictionary

  • marketeer — noun (C) anti Marketeer /pro Marketeer old fashioned someone who is against/in favour of Britain being a member of the European Union see also: black marketeer, free marketeer …   Longman dictionary of contemporary English

  • marketeer — [[t]mɑː(r)kɪtɪ͟ə(r)[/t]] marketeers N COUNT A marketeer is the same as a marketer. → See also , free marketeer …   English dictionary

  • marketeer — /makəˈtɪə/ (say mahkuh tear) noun someone active in or advocating a market as specified: black marketeer; Common Marketeer …  

  • Marketeer — Mit dem Begriff Marketeer oder auch Marketer (lat.: mercator = Kaufmann, Händler; aus dem Angelsächsischen übernommen) bezeichnet man eine Person, die für die Vermarktung eines Produktes oder einer Dienstleistung zuständig ist.[1] Sein… …   Deutsch Wikipedia

  • marketeer — noun Date: 1832 a specialist in promoting or selling a product or service …   New Collegiate Dictionary

  • marketeer — /mahr ki tear /, n. a person who sells goods or services in or to a market. [1825 35; MARKET + EER] * * * …   Universalium

  • marketeer — noun a specialist in marketing …   Wiktionary

  • marketeer — mar|ket|eer [ˌma:kıˈtıə US ˌma:rkıˈtır] n also mar|ket|er [ˈma:kıtə US ˈma:rkıtər] someone who sells goods or services >marketeering n [U] …   Dictionary of contemporary English

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