- King Vitamin
King Vitamin, more recently branded as King Vitaman, is a brand of pre-sweetened
breakfast cereal produced byQuaker Oats and sold in theUnited States . The cereal entered the marketplace in 1970, and although it has changedmascots over the years, it is still in production.King Vitamin Cereal was touted as "the 100% vitamin and iron cereal" with "sugary sweet tasty little crowns... kids love' em!" The cereal itself is similar to
Cap'n Crunch . The televisedcommercials for the cereal were animated byJay Ward Productions , the creators of "Rocky and Bullwinkle ". The advertising featured King Vitamin and his knights: Sir Laffitup & Sir Cravenleigh and their foes Blue Baron & Not-So-Bright Knight.Compared to most well known cereal mascots, the cereal box depiction of King Vitamin has taken multiple versions throughout the years. A photographed man once held the role, as have at least two noticeably different cartoon illustrations.
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