Share of Voice

Share of Voice

A Share of Voice is a brand's or group of brands' advertising weight expressed as a percentage of a defined total market or market segment in a given time period. The weight is usually defined in terms of expenditure, ratings, pages, poster sites etc.

External links

* [http://www.goglobalinteractive.com/share-of-voice.html GoGlobal! Interactive] - a North American and European interactive agency that helps companies determine their share of voice online
* http://www.abc.net.au/corp/pubs/monitoring_elections.htm
* http://www.nitb.com/article.aspx?ArticleID=1263
* http://emailuniverse.com/ezine-tips/?id=1138


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