South Beach Beverage Company

Infobox Company
company_name = "South Beach Beverage Company"
company_
company_type = Subsidiary
foundation = 1996
founder = John Bello
Tom Schwalm
location_city = flagicon|USA Norwalk, Connecticut
location_country =
key_people =
industry = Beverages
products = See products section
revenue = US $300 Million (2005)
num_employees = 50cite web |url = http://www.hoovers.com/south-beach-beverage/--ID__99703--/free-co-factsheet.xhtml |title = South Beach Beverage Company Fact Sheet | publisher = Hoover's, Inc. | accessdate= 2008-01-02 |language = English]
parent = PepsiCo.
homepage = [http://www.sobebev.com SoBe Beverages]

South Beach Beverage Company, commonly known by its acronym, SoBe (IPA: [sobi] ), is a manufacturer of teas, fruit-juice blends and energy drinks. SoBe was founded in Norwalk, Connecticut in 1996 and became a subsidiary of PepsiCo in October 2000. The SoBe name is also licensed for gum and chocolate products.

Company history

The South Beach Beverage Company is a drink manufacturer based in Norwalk, Connecticut, USA. Incorporated in 1996, their first product was "SoBe Black Tea 3G" (ginseng, guarana, and ginkgo). It proved popular and led to the introduction of other flavors.

A 90 percent interest in the South Beach Beverage Company was purchased for USD $370 million by PepsiCo. on October 30, 2000. [cite web |url = http://query.nytimes.com/gst/fullpage.html?res=950DEFD61530F932A05753C1A9669C8B63&sec=&spon=&pagewanted=1 |title = Pepsico Buys a 90% Stake in South Beach Beverage | author = Winter, Greg | publisher = The New York Times Company | accessdate= 2008-01-02 |language = English]

Quotes

"SHAKE THE LIZARD,REFRIGERATE AFTER OPENING,RECYCLE THE LIZARD"

"Formulated to energize the body, uplift the spirit and enlighten the mind."

Products

Exotic Teas and Fruit Juice Blends
*SoBe Black Tea 3G
*SoBe Green Tea 3G
*SoBe Oolong Tea 3G
*SoBe Zen Tea 3G
*SoBe Dragon
*SoBe Nirvana
*SoBe Orange Cream

SoBe Elixirs 3C
*SoBe Elixir 3C Pomegranate-Cranberry
*SoBe Elixir 3C Cranberry-Grapefruit
*SoBe Elixir 3C Orange-Carrot
*SoBe Elixir 3C White Concord Grape

Power Line
*SoBe Energy
*SoBe Fuerte
*SoBe Power

Life Water
*Life Water Blackberry-Grape
*Life Water Orange-Tangerine
*Life Water Pomegranate-Cherry
*Life Water Strawberry-Kiwi
*Life Water Passionfruit-Citrus

Lizard Line
*Liz Blizz
*Lizard Lava
*Lizard Lightning
*SoBe Lizard Fuel
*SoBe Tsunami
*SoBe Black & Blue Berry Brew
*Long John Lizard's Grape Grog

SoBe Lean
*SoBe Lean Diet Cranberry-Grapefruit
*SoBe Lean Energy Diet Citrus
*SoBe Lean Diet Green Tea
*SoBe Lean Diet Mango-Melon
*SoBe Lean Diet Peach Tea
*SoBe Lean Diet Blackberry Currant

SoBe Adrenaline Rush
*SoBe Adrenaline Rush
*Sugar Free SoBe Adrenaline Rush
*SoBe Adrenaline Rush 16oz
*Sugar Free Sobe Adrenaline Rush 16oz

SoBe No Fear
*SoBe No Fear
*Sugar Free SoBe No Fear
*SoBe No Fear Gold
*Sugar Free SoBe No Fear Gold

SoBe Synergy
*Fruit Punch
*Grape
*Kiwi Strawberry
*Lemonade
*Mango Orange

SoBe Special Recipes
*MacLizard's Special Recipe Lemonade

SoBe Essential Energy
*SoBe Essential Energy Berry-Pomegranate
*Sobe Essential Energy Orange

SoBe Ice
*SoBe Energy

SoBe Variety Pack
*SoBe Green Tea 3G
*Lizard Lava
*SoBe Energy
*SoBe Elixir 3C Orange-Carrot

Sobe Fountain
*SoBe Fountain Energy
*SoBe Fountain Lean Cranberry-Grapefruit
*SoBe Fountain Power

Discontinued products

*SoBe Love Bus Brew
*SoBe Mr. Green
*SoBe Superman
*SoBe Drive
*SoBe Edge
*SoBe Eros
*SoBe Red Tea
*SoBe Orange-Tomato
*SoBe Prairie Oyster
*SoBe Strawberry Carrot Elixir
*SoBe Karma
*SoBe Wisdom
*SoBe Lean Orange Carrot
*SoBe Courage
*SoBe Lemon Grass Tea

Bottlecaps

SoBe is known for its bottlecaps, which have different phrases printed on their reverse side, parodying pop culture and other references. Some phrases include: "Sobe Wan Kenobi", "Apocalizard Now" and "Wasssssobe?". There are currently over 200 different cap slogans in production. [ [http://www.sobebev.com/about/faq.shtml SoBe Beverages - FAQs ] ]

ponsorships

*SoBe AM sponsors are Rob Benson, Cody Dufrene, and Terry White
*Eddie Castro is sponsored by SoBe beverages.
*Part-time NASCAR Sprint Cup driver Boris Said is sponsored by SoBe.
*SoBe was the sole sponsor of the short lived TV show Dave and Steve's Video Game Explosion.
*SoBe is the exclusive beverage partner of the Surfrider Foundation.
*SoBe sponsored Troops 501-506 from NW Connecticut during the 2005 National Scout Jamboree. Its lizard logo appeared on their patches.SoBe sponsors the terrain parks and superpipes of many ski resorts, including the Okemo Mountain Resort.

oBe in popular culture

In Movies

* "xXx" — Xander Cage (played by Vin Diesel) can be seen drinking SoBe during the party after he did his bridge stunt.
* "Employee of the Month" - Vince Downey (played by Dax Shepard) can be seen with a SoBe Nirvana multiple times throughout the film.
* "Juno " - Mark Loring (played by Jason Bateman) offers Juno MacGuff (played by Ellen Page) a Ginseng SoBe while they wait for Vanessa Loring (played by Jennifer Garner) to return home.

In video games

* "" — there are SoBe vending machines that heal the character's health. These vending machines are replaced on later levels with "Health Up" machines which have the same effect.

* "DRIV3R" — SoBe is mentioned many times including advertisements on the sides of buses, SoBe delivery trucks, and SoBe vending machines.

* "Tony Hawk's Underground 2" — is seen on t-shirts, hats, and other objects.

* "Tom Clancy's Splinter Cell" — SoBe Adrenaline Rush vending machines can be found during the CIA level. No practical use, they're just product placement.

In Super Bowl Ads

* "Thrillicious" — SoBe Life Water paid over $4 Million for a 1 minute commercial slot during the second quarter of Super Bowl XLII. The commercial features Naomi Campbell and the SoBe Geckos dancing to the song Thriller by Michael Jackson.

On Guitars

* "Epiphone" - released a limited edition series of guitars with the Sobe name on them.

References and citations

External links

* [http://www.sobebev.com South Beach Beverage Company] - The company's official website.
* [http://www.sobeadrenalinerush.com/ SoBe Adrenaline Rush]