Audi RSQ

Infobox Automobile


name = Audi RSQ
manufacturer = Audi AG
parent_company = Volkswagen Group
production =
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class = Concept car, movie product placement
platform =
body_style = 2-door coupé,
glass fibre construction
engine = mid-engine design
transmission =
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designer = Martin Ertl,
Head of Audi Design Management

The Audi RSQ is a mid-engined concept car developed by Audi AG for use as a product placement in the 2004 sci-fi movie - "I, Robot". It is meant to depict a technologically advanced automobile in the Chicago cityscape from the year 2035.

This sports coupé is a visionary interpretation of Audi's typical automobile design. An important challenge presented to the designers was that despite its extreme character, the car still had to be recognised by the audience as an Audi. To accommodate this demand, the engineers implemented a current Audi front-end design which includes the trapezoidal "Audi Single-Frame Grille", the company's trademark overlapping four rings, and the Multi Media Interface (MMI) driver-to-car control system.cite web |url= http://www.audiworld.com/news/04/nyias/robot2/ |title= The Making of the Audi RSQ for the Epic Movie Event "I, ROBOT" |accessdate=2007-12-30 |date= 2004-04-07 |work= Press release |publisher= Audi]

The RSQ also includes special features suggested by movie director Alex Proyas. [cite web |url= http://www.domain-b.com/brand_dossier/adv_brnd/20071228_automobiles.html |title= Automobiles and their placement in movies: Good for the image? news |accessdate=2007-12-30 |date= 2007-12-28 |work= Brand Dossier |publisher= domain-b.com ] It utilizes spheres instead of wheels, and its two reverse butterfly doors are hinged to the B-posts of the body.

Although this kind of collaboration was a first for Audi, a similar project was developed by Lexus for use in the 2002 film "Minority Report". [cite web |url= http://cars.ign.com/articles/529/529473p1.html |title= I, Robot: U, Audi |accessdate=2007-12-30 |date= 2004-07-09 |work= IGN Cars |publisher= IGN Entertainment]

ee also

* Audi Le Mans quattro, a similar styled concept car
* Audi R8, a road car influenced by the RSQ's design and the production version of the Le Mans Quattro.

References

External links

* [http://www.audi.com Audi.com] official corporate portal