Victor Gruen

Victor Gruen

Victor David Gruen, born Viktor David Grünbaum [http://www.infoplease.com/ce6/people/A0932969.html retrieved Jun 11, 2008] (July 18, 1903 - February 14, 1980), was an Austrian-born commercial architect.

Gruen was born in Vienna and studied architecture at the Vienna Academy of Fine Arts. A committed socialist, from 1926 until 1934 he ran the "political cabaret at the Naschmarkt"-theatre. At that time he came to know Felix Slavik, the future mayor of Vienna, and they became friends. When Germany took over Austria in 1938, he emigrated to the United States. Short and stout, he landed "with an architect's degree, eight dollars, and no English."Fact|date=September 2007

After the war, he designed the first suburban open-air shopping facility called Northland Mall near Detroit in 1954. After the success of the first project, he designed his best known work for the owners of Dayton Department stores, the convert|800000|sqft|m2|sing=on Southdale Mall, the first enclosed shopping mall in the country in Edina, Minnesota. Opening in 1956, Southdale was meant as the kernel of a full-fledged community. The mall was commercially successful, but the original design was never fully-realized, as the intended apartment buildings, schools, medical facilities, park and lake were not built.

Gruen was also the principal architect for a luxury housing development built on the 48 acre site of Boston, Massachusetts' former West End neighborhood. The first of several Gruen towers and plazas was completed in 1962. This development, known as CharlesRiver Park is regarded by many as a dramatically ruthless re-imagining of a former immigrant tenement neighborhood (Gans, O'Conner, The Hub).

Gruen also built Greengate Mall in Greensburg, Pennsylvania, in the 1960s. He designed Lakehurst Mall in 1971 for Waukegan, IL. Despite Gruen's efforts in the United States, in 1978, two years before his death in a country house outside Vienna, Gruen disavowed other shopping mall developments as having "bastardized" his idea.

ee also

*Gefinor Tower (Beirut, Lebanon) [http://www.dailystar.com.lb/article.asp?edition_id=1&categ_id=1&article_id=93587]
*Gruen transfer
*Midtown Plaza (Rochester)
*South Coast Plaza
*Fox Plaza

*Randhurst Mall
*Twelve Oaks Mall
*Lakehurst Mall
*Northland Center

References

* Alex Wall, "Victor Gruen: From Urban Shop to New City", Actar, Barcelona, 2006, ISBN 978-8495951878
* M. Jeffrey Hardwick, "Mall Maker: Victor Gruen, Architect of an American Dream", University of Pennsylvania Press, 2003, ISBN 978-0812237627

External links

* [http://www.newyorker.com/fact/content/?040315fa_fact1 "The New Yorker" on the Gruen biography, "Mall Maker".]


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  • Victor Gruen — (* 18. Juli 1903 als Victor David Grünbaum in Wien; † 14. Februar 1980 ebenda) war ein österreichischer Stadtplaner und Architekt, der durch die Planung der ersten modernen Einkaufszentren am Rand von Städten in den USA international für Aufsehen …   Deutsch Wikipedia

  • Victor Gruen — Victor David Gruen (18 juillet 1903 14 février 1980), né Viktor David Grünbaum en Autriche, est un architecte commercial américain. Gruen nait à Vienne et étudie l’architecture à l’Académie des beaux arts de Vienne. Juif,… …   Wikipédia en Français

  • Victor David Grünbaum — Victor Gruen (* 18. Juli 1903 als Victor David Grünbaum in Wien; † 14. Februar 1980 ebenda) war ein bedeutender österreichischer Stadtplaner und Architekt, der durch die Planung der ersten modernen Einkaufszentren am Rand von Städten in den USA… …   Deutsch Wikipedia

  • Gruen — ist der Name folgender Personen: Arno Gruen (* 1923), deutsch schweizerischer Schriftsteller, Psychologe und Psychoanalytiker Erich S. Gruen (* 1935), amerikanisch österreichischer Althistoriker Victor Gruen (1903–1980), österreichischer… …   Deutsch Wikipedia

  • Gruen, Victor — ▪ American architect born July 18, 1903, Vienna, Austria died Feb. 14, 1980, Vienna  Austrian born American architect and city planner best known as a pioneer of the regional shopping centre (Northland, Detroit, Mich., 1952) and of the renewal… …   Universalium

  • Gruen transfer — In shopping mall design, the Gruen transfer refers to the moment when consumers respond to scripted disorientation cues in the environment. It is named for Austrian architect Victor Gruen (who disavowed such manipulative techniques).Recently, the …   Wikipedia

  • Gruen-Transfer — Der Gruen Transfer ist ein nach dem Erbauer des ersten Einkaufszentrums, Victor Gruen, benannter Effekt der Verwirrung, der bei Besuchern großer Einkaufszentren festgestellt werden kann. Inhaltsverzeichnis 1 Definition 2 Merkmale 3 Anwendung …   Deutsch Wikipedia

  • Gruen transfer — /gruən ˈtrænsfɜ/ (say groohuhn transfer) noun the response that customers in a shopping mall make when they react unconsciously to the spatial design, ambient sound, decor, etc., which have been deliberately chosen to distract them briefly from… …  

  • Gruen — Gruen, Victor …   Enciclopedia Universal

  • The Gruen Transfer — Infobox Television show name = The Gruen Transfer caption = format = camera = picture format = 576i (PAL) audio format = Stereo runtime = 30 minutes creator = Andrew Denton developer = executive producer = presenter = Wil Anderson starring =… …   Wikipedia

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